Traveloka and Hai Phong City Tourism Board Join Hands to Promote Local Tourism Development in the ‘New Normal’ Era

Vietnam, 20th December 2021 - Traveloka, Southeast Asia’s travel and lifestyle superapp, announces its strategic partnership with Hai Phong City Tourism Board for 3 years to promote local tourism development. Travel demand has resumed since the travel restrictions loosening at the beginning of October, which remarks a turning point for tourism to ‘defrost’ while continuing to take firm steps to assure safe travel and safe adaptation to COVID-19. Through this collaboration with Hai Phong City Tourism Board, Traveloka reinforces the company’s commitment to accelerate the digital transformation process in the tourism sector, in parallel, supporting the safe revival of the national tourism sector amidst the “new normal” context.

As part of Hai Phong’s tourism development strategy, the collaboration aims to promote Hai Phong tourism on digital platforms and encourage Hai Phong residents to embrace technology while traveling in order to ensure travel safety. Specifically, Traveloka will promote Hai Phong travel on Traveloka’s social media networks, and establish a QR code with which tourists can scan to access travel guidelines, maps, or experience touchless travel services on Traveloka. By these activities, Traveloka expects to showcase Hai Phong City as a new charming destination of Vietnam and hence, attract more tourists to this Red Phoenix flower city in a convenient way and safe manner. In the upcoming future, Traveloka will also coordinate with Hai Phong City Tourism Board to organize seminars with the aim to familiarize and motivate Hai Phong travelers toward touchless travel, as well as support Hai Phong City Tourism Board for the Hai Phong tourism research contest.

Embracing the importance of technology adoption in tourism recovery, Mr. Vu Huy Thuong, Vice Director of Hai Phong City Tourism Board stated, “The pandemic is a catalyst for the acceleration of digital transformation in the tourism sector. Technology brings about solutions with which the tourism industry can open safely and recover from the unprecedented impacts of the pandemic. With Traveloka as our strategic communication partner, Hai Phong City will fast-forward the digitalization of the tourism sector. We are aiming at fostering touchless tourism, encouraging Hai Phong residents to use digital platforms for traveling.”

Hai Phong tourism has what it takes to steal tourists’ hearts. Located on the northern arm of the Red River Delta, this port city is known not only for being Vietnam’s fastest-developing industrial city but also a tourist hub with cruising routes linked to Ha Long Bay, Cat Ba Island, and many famous islets nearby. Hai Phong City is home to popular temples, shrines, pagodas, mausoleums, such as the ancient Du Hang Pagoda, Nghe Temple, Hang Kenh Communal House, etc. During the fourth wave outbreak of COVID-19, Hai Phong City was among the fastest to respond, implemented stringent measures, and brought COVID-19 under control. Yet, Hai Phong tourism is still a tucked-away gem. With cutting-edge technologies and comprehensive travel and lifestyle services, Traveloka, as Hai Phong City Tourism Board’s strategic partner, will support the development of Hai Phong tourism; hence, sharpen the gem and promote this off-the-beaten-track destination.

Ms. Huynh Thi Mai Thy, Traveloka Vietnam Country Manager, shared that this collaboration is part of Traveloka’s commitment to support the Government’s effort to accelerate the development of local tourism. “Tourism 4.0 with the adoption of technology will create breakthroughs. It’s crucial for national tourism to take steps toward digital transformation in the contribution of touchless and safe travel. As a Southeast Asia travel and lifestyle superapp, Traveloka is committed to supporting the government, local authorities, and business partners to implement digital transformation through a series of tech-based innovations and initiatives. Along with our full suite of features within a single booking platform and travel 4.0 promotion to digitize tourism, we hope this collaborative effort will ensure sustainable growth of local tourism in the long-term.”