Offering Thousands of Traveloka Points, New Game Feature 'Reward Zone' Successfully Increases Traveloka Daily Users by More Than 15%

Jakarta, 17 February 2022 - Traveloka, Southeast Asia’s lifestyle superapp introduces a new feature, Reward Zone. The latest innovation that promotes gamification to boost users’ convenience and interactivity while using Traveloka application. Reward Zone will indulge users with a variety of fun casual games where the users can play for free. Apart from playing a wide selection of exciting games, users can also win up to thousands of Traveloka Points which can be redeemed for purchasing various products available on the Traveloka application. Within one month since its first launch in mid-January 2022, Traveloka Reward Zone has contributed more than 15% to the growth of daily users on the Traveloka application.

Alfonso Hartanto, SVP Platform Traveloka said, “Innovation is the driving force for Traveloka to get through challenges and remain committed in fulfilling the growing needs of users. Through the concept of gamification as our latest innovation, users can get to know more about our products and services, and spend more time on our platform with a more exciting and enjoyable experience. In line with the high interest of the Indonesian people to play games during the pandemic, we received very positive responses from users reflected in the increase of up to 60% for longer usage in the application and daily user growth by more than 15%.”

Based on InMobi's report in the period of January 2020 - January 2021, 80% of Indonesian respondents are considered as highly committed gamers because they play one to several times a day. On the other hand, 29% of the total of more than 1,000 respondents took up to 30 minutes to play one game session while snacking. Having said that, Reward Zone is part of Traveloka's commitment as a Lifestyle Superapp. Allowing users to visit Traveloka to purchase travel needs such as hotels and airline tickets, also to enjoy interesting and exciting games for free as a form of entertainment and relaxation while unwinding from the daily routine.

Users can find the Reward Zone feature at the bottom right of Traveloka’s main page. Users who consistently play every day have a greater chance to get more Traveloka Points which later can be used to purchase Traveloka products.

By playing games in the Reward Zone, users can collect lots of Traveloka Points every day. Users can redeem the Traveloka Points as a discount when purchasing various products on the Traveloka application, from ordering food delivery at Traveloka Eats, shopping for fashion needs, seeking entertainment experiences online through Traveloka Xperience, to flight tickets or hotel reservations for future travel plans. For more information regarding Traveloka Points redemption, visit the following page https://www.traveloka.com/id-id/loyalty-points.