This really is a cool hotel and it is in the PERFECT location to enjoy many of London's best spots. The staff of the hotel is AMAZING. Kudos to Jonathan who checked us in and to the whole staff. They were great. The room itself was less than we expected as it was very dark and the shower was in the middle of the apartment. That was a bit strange. None of that was a major distraction, but probably the biggest issue we had was the fact the apartment was on the first floor, and this area of town has a strong music scene. The music goes on to about 4 a.m., so if you are a light sleeper, this would be uncomfortable. Also, there is quite a lot of noise on the street even after the bars/clubs close. Overall, we really enjoyed our stay, but just beware this apartment has its downfall.