Pocheon is an inland city in the northeastern region of Gyeonggi Province in South Korea. Situated between Seoul and the mountainous areas of the northwest of Gangwon Province, Pocheon boasts various captivating attractions, some of which have served as filming locations for famous K-dramas. One notable site is Pocheon Art Valley, an old quarry transformed into a scenic spot featuring a lake surrounded by uniquely shaped rocks, marking the first environmental restoration project in the Pocheon area. Sogeumgang Lake is a popular destination for visitors seeking tranquility and natural beauty. Other popular tourist destinations in Pocheon include Gwangneung Hanok Village, Korea National Arboretum, Pyeongchang Botanical Garden, and Bukhansan National Park.

Pocheon annually hosts cultural festivals such as the Gakhol Cultural Festival, Banwol Cultural Festival, Sanjeong Lake Festival, and Myeongseong Mountain Festival. The Sanjeong Lake Festival, held every October since 1997, is the long-awaited Pocheon cultural event. The festival features amateur photography competitions, traditional performances, and local cuisine and beverages.

The Herb Island Light Festival is also held annually in Pocheon. Colorful lights create a romantic atmosphere, and the fantastic white buildings give the illusion of being in a foreign country. The festival offers various Christmas-themed events. For shopping enthusiasts, try to visit Doota, The Shilla Duty Free at Incheon International Airport, Butter, Jumunjin, Jungang Market, and LINE Friends stores.