Previously W New York but changed to The Maxwell (still under Starwood Group). The room is modern & nice, fits 1-2 persons very well. The location is perfect, near Rockefeller Building, Times Square, and 5th Ave. The staffs are nice and reliable. Pricing-wise, it's very affordable compared to other NYC hotels nearby. They don't have coffee machine inside the room, complimentary coffee will be served from 7am to 8am in the lobby. This was my 2nd stay, but it's still as wonderful as the 1st one (under W). Would recommend anyone to stay here!