This hotel is right next to the red light district in Shinjuku. There was a coffee shop around the corner. We enjoyed our stay even though we didn’t know at first it was a Luv Hotel, meaning some rooms rent by the hour. Although the elevator smelled like cigarettes, our room had no odor of smoke in it. It was a large room, with a separate room with a large jetted tub. The jets didn’t work, but the soak was nice anyway. They cleaned the room wonderfully every day. We never actually met any of the staff face to face except for right when we checked in. She was nice and explained the drop off key procedure. They expect you to leave the key at the office when you leave the property. Other reviews complained about the hard bed, but ours was firm but not uncomfortable. We were in room 403 if that helps. Also, the hotel is next to Golden again, the area with tiny alleys and tiny bars. It’s very unique and fun. We went early so it wasn’t too crazy.