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Sriwijaya Air (SJ/SJY) is an Indonesian full-service airline founded in 2003. As a full-service airline, Sriwijaya applies high standard of services and facilities.
Sriwijaya offers 2 travel classes: Executive and Economy. Executive Class offers standard facilities like free checked baggage allowance up to 20 kg, priority baggage, airport lounge, private car, welcome drink, 31 inch seat-pitch and in-flight snacks. In Economy Class, passengers get free checked baggage allowance up to 20 kg and in-flight snacks. An in-flight shop is also available on board, offering Sriwijaya Air merchandise and many other branded products.
Sriwijaya Air was founded in 2003 by Chandra Lie, a Pangkalpinang-born businessman. The airline’s first fleet is a Boeing 737- 200 PK-CJA. Sriwijaya Air commenced its inaugural flight on 10 November 2003 from Jakarta to Pangkalpinang. Today, it has extended its network from Banda Aceh to Jayapura, supported by 40 aircrafts.
In 2012, Sriwijaya Air went through brand rejuvenation, along with new addition of fleet and upgrade to full-service standard. The new Boeing 737NG and 737-500W were added to serve new routes in east Indonesia. As a full-service airline, Sriwijaya Air provides additional service in a more comprehensive way compared to medium carrier or LCC. Sriwijaya Air continually offers cheap and promo flight tickets to consumers in Indonesia.
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The airline with Ru-yi (in Chinese: good wishes) logo was founded by four businessmen from Pangkalpinang, Bangka in April 2003. They are Chandra Lie, Hendry Lie, Johannes Bunjamin and Andy Halim. The name 'Sriwijaya' is derived from the Kingdom of Sriwijaya, with such wishes that the airline will be as large and famous as the Kingdom of Sriwijaya.
In the beginning, Sriwijaya Air was only supported by a Boeing 737-200 PK-CJA purchased from an old airline called Bouraq. Sriwijaya commenced its operation on 10 November 2003, serving Jakarta-Pangkal Pinang, soon followed by Jakarta-Palembang, Jakarta-Jambi and Jakarta-Pontianak. The flight from Soekarno-Hatta International Airport, Jakarta operates at Terminal 2F.
As most of the other airlines born during Indonesian aviation deregulation, Sriwijaya Air served as a medium-service carrier, giving standard services like 20 kg baggage allowance, in-flight meal and also cheap flight fares.
Sriwijaya Air was warmly welcomed by Indonesian public, marked by a fascinating passenger growth from year to year. As a contrary to a lot of medium-service airlines that went through bankruptcy, Sriwijaya Air was expanding to a large number of cities, in particular eastern Indonesia. Routes such as Tanjung Pandan, Luwuk, Tarakan commonly served by regional airlines are now dominated by Sriwijaya Air jet planes.
Sriwijaya Air’s expansion involves fleet regeneration. The fleet’s backbone Boeing 737-200Adv started to be replaced by Boeing 737 series 300 and 400. The termination of Adam Air in the beginning of 2008 opened up the opportunity for Sriwijaya Air to add their collection of Boeing 737-400s. New routes were then opened: Manokwari, Malang, and Penang, Malaysia.
From a medium-service, Sriwijaya began to make a transition to become a full-service. This upgrade is a part of the strategy to compete with Garuda Indonesia. Brand and fleet rejuvenation were then optimized to complete the strategy.
Boeing 737-800 (NG) was planned to substitute Boeing 737-400. Boeing 737-500WL were delivered from United Airlines to replace Boeing 737-200 that nearly reached 30 years of operation. Average term of Sriwijaya Air’s fleet is now 19.4 years.
Within 6 years after the birth, Sriwijaya Air had already operated 23 aircrafts, served 33 domestic and 2 regional destinations. Today, Sriwijaya operates 40 airplanes that consist of Boeing 737-800, Boeing 737-500, Boeing 737-400 and Boeing 737-300.
The current uniform of female FA is the fifth edition, and the second for male FA. The uniform is specially designed by the talented fashion designer Oscar Lawalata. The female FA’s upper uniform is red in colour combined with plaid-patterned lower part. The male FA wears a brighter suit and no longer dark blue.
As a full-service, Sriwijaya Air provides free in-flight meal: snacks and drinks. In Business Class, hot meal and dessert are served using high-quality dishware.