I love that there is no sign on the outside so it looks just like another apartment building on the block, very safe and secure, the guys at the desk were so friendly and helpful, I needed a few things for my comfort and they brought them to me immediately and with a good helpful service attitude! (Eduardo!) I stayed in room 3 (a "Jr Suite") and although it was very hot in the city during the day (about 87F/30C), if you keep the drapes closed it stays nice and cool inside without AC. My room looked much better than the photos which appear kind of dated and grungy? The street is everything cool about Roma Norte, but you are right off of Insurgentes- a giant busy street and so you can hop on the bus or walk to anything convenient that you need. I will definitely come back to stay again next time I'm in the city!!! Loved it.