I used this hotel for a 1 night solo stay visiting Television Centre and it was perfect.
My room was in the basement with no windows (I knew this in advance) but came equipped with air con, kettle with tea, coffee and biscuits, ensuite with soft towels and good quality toilet roll and good WiFi (I streamed Formula 1 no problem).
Staff were friendly and there was a small bar if you wanted drinks or snacks. Also a water dispenser. No breakfast is available. Everywhere was clean.
The location is excellent, directly opposite Shepherds Bush Market and next door to Shepherds Bush Market tube station which is on the Circle and Hammersmith and City lines. It's also a short walk to Shepherds Bush tube station on the Central line.
Television Centre is a 10 minute walk away and the Westfield Centre less than that.
There is a huge variety of shops and restaurants right by the hotel.
For what I paid in London on a Friday night (albeit in March) I thought it was brilliant.