Don't be put off by appearances. From the outside this hotel and restaurant matches the "past sell by date" of the rest of the town. However the room we had was first class, well fitted and with views over the harbour. The restaurant produced an excellent evening meal in clean comfortable surroundings, also with views over the harbour. Breakfast too was above average and the friendly attention of the staff was welcome.
Bridlington is not the attractive resort it once was, but this hotel would make a good base for exploring the surrounding area, Flamborough Head, RSPB Bempton Cliffs, Burton Agnes Hall etc. I would happily use it again.
The only pitfall is parking. The hotel has allotted spaces in the public car park. If you park elsewhere by the hotel you need to pay, with entrance monitored by camera. Make sure you get instructions from the hotel before your arrival date.