I chose this place because it was well-reviewed, affordable, and close to St. Pancras. It was exactly what I needed, only a five-minute walk to/from the station, with all the amenities I needed, including A/C (which worked great), outlets for devices both at a small desk and next to the bed, and an iron and ironing board. I had the room right off the lobby, but after closing the door between the entry hallway and the bedroom, I heard none of the lobby noise. The room was small, but a bit more spacious than I'd expected, with an actual closet where you could hang clothes. There was even a little kitchen area with a microwave, although I didn't use it. I liked that they provided water bottles and some snacks in the mini-fridge and that it was all complimentary! (I only took the water.) The bathroom only had outlets for shavers, so I had to use my hair dryer in the bedroom, which worked out fine because there was a mirror next to the electrical outlet. Other than St. Pancras being nearby, Soho was about a 20-minute walk away and other streets with restaurants and shops were also a few minutes' walk away. I would definitely stay here again (and in fact I've already booked it for a week from now).