The riad is very cozy and Ahmed is a fantastic host. The breakfast is good and Ahmed is flexible to preferences about the breakfast and the time of serving it. He is helpful whenever you need it.
The airport transfer was on time.
It takes around 10-15 minutes to walk to the center of the Medina and you get a feeling at the local envoirment on the walk with different shops, donkeys and a couple of restaurants. It takes 2 minutes walk to catch a taxi if you want to go to the outside off Marrakech or take a taxi home from the center.
I can highly recommend Riad Safia as a riad and Ahmed as a host.