China’s beauty scene is having a major moment, and it all starts with Douyin. This short-video app has turned niche makeup brands into nationwide sensations, with viral tutorials, packaging reveals, and transformations that have captivated millions.

Malaysian travellers have been quick to follow the trend, snapping up cult-favourite brands like Florasis, Perfect Diary, and Girlcult. With dreamy aesthetics, accessible prices, and next-level formulas, these brands are topping shopping lists across the region.

Activities to Enjoy in Beijing

Ready to turn your beauty wishlist into reality? These are the best places in China to discover, swatch, and stock up on the hottest Douyin makeup brands.

Huaihai Road is where elegance meets innovation. This stylish boulevard is home to flagship stores from Douyin-loved brands such as Florasis and Perfect Diary. Expect immersive displays, limited-edition collections, and influencer-frequented pop-up events.

After a day of beauty hauls, stroll over to nearby Xintiandi for trendy cafés and boutique hangouts. It’s the ideal place to test your new lipstick over coffee or dinner.

2. Wangfujing Street, Beijing

Wangfujing is one of Beijing’s most famous retail zones, blending heritage with modern flair. Beauty lovers should head straight to Beijing APM or Intime Department Store for dedicated spaces offering all the Douyin favourites.

This area is perfect for first-timers looking to explore well-curated counters, sample hero products, and experience the buzz of Chinese beauty culture.

If you follow Chinese beauty influencers, chances are they’ve filmed at Chunxi Road. This energetic area is packed with makeup boutiques, malls, and interactive displays designed for social media moments.

For the full experience, explore IFS Chengdu and Taikoo Li. These malls are packed with Douyin brands offering everything from virtual try-ons to AI skin scans. It’s futuristic, fun, and made for serious beauty fans.

Tianzifang is a creative district filled with narrow alleyways, artisan shops, and concept stores. Among the indie fashion and art galleries, you’ll find beautifully curated beauty stores with Douyin’s smaller, design-focused brands.

Expect minimalist packaging, fusion skincare, and collabs with local artists. It’s the place to find that lipstick no one else has discovered yet.

Chongqing’s Jiefangbei is where beauty trends meet youth culture. The vibe here is energetic, with Douyin hauls coming to life in the form of brightly lit stores, tester bars, and buzzing promotional events.

Makeup is often arranged by theme or influencer favourites, so it’s easy to follow trends and discover new looks. If you’re shopping with friends, this is a brilliant spot to explore together.

This bustling street reflects Guangzhou’s Cantonese charm while delivering access to up-and-coming beauty brands. You’ll find affordable skincare, lipsticks inspired by Chinese folklore, and beauty snacks perfect for gifting.

Many stores here offer bundle deals and budget-friendly combos that mimic viral Douyin unboxings. Great for collecting a little bit of everything.

MixC Malls can be found across top-tier cities including Shenzhen, Hangzhou, and Chengdu. Their beauty floors offer a premium yet approachable retail experience, featuring brands like Judydoll, INTO YOU, and Florasis.

Digital try-on kiosks and tester stations make browsing easy, and many outlets offer service in English. If you want to shop in comfort with everything under one roof, MixC is the way to go.

China’s hottest beauty brands on Douyin are turning online buzz into real-world hype. Florasis (花西子) blends traditional Chinese design with modern formulas, while Perfect Diary (完美日记) offers sleek, trendy products tied to celebrities and viral themes.

For bold and playful vibes, Girlcult, INTO YOU, and Judydoll are Gen Z favourites, known for bright colours and fun textures. Their stores in cities like Shanghai and Beijing are just as Instagram-worthy as their products.

Major cities like Shanghai, Beijing, and Hangzhou are home to super malls that combine fashion, dining, and makeup in one stylish stop. Places like Kerry Centre and Grand Gateway 66 are ideal for spending the day browsing beauty counters, trying on products, and relaxing in nearby cafés.

These malls often run seasonal promotions, flash sales, and exclusive collections. You can shop at your own pace and make a full day of it.

One of the most exciting ways to shop is through Douyin’s limited-time pop-ups and beauty vending machines. Found in malls, metro stations, or public plazas, these installations let you grab exclusive items, try live tutorials, or win gifts with purchase.

They’re spontaneous, interactive, and perfect for those chasing the latest trend before it disappears.

Exploring China’s Douyin beauty scene is about more than shopping. It’s an adventure through innovation, style, and expression. From vibrant street markets to ultra-modern malls, each destination offers something unique for beauty lovers.

Best Hotels in Beijing To Stay

Traveloka makes planning your trip easy. Book flights, hotels near shopping hubs, and attraction tickets all in one place. Save time, skip the hassle, and focus on what really matters, building your dream haul.

Travel smart, shop smarter. Your Douyin makeup journey in China starts with Traveloka.