Shanghai may be China’s fashion capital, but it’s also a beauty lover’s dream come true, especially for those deep into Douyin (China’s TikTok) makeup trends. From traditional elegance to hyper-modern aesthetics, this city has become a showcase for viral beauty brands that look just as good on your shelf as they do on your feed.

Activities to Enjoy With Friends in Shanghai

Brands like Florasis, Perfect Diary, Girlcult, and INTO YOU are no longer just trending online. They now have immersive flagship stores, stunning concept shops, and interactive beauty spaces across Shanghai’s best retail districts. And just a short flight away, Guangzhou brings its own beauty scene to life, known for its trendsetting crowd, affordable finds, and the roots of some of Douyin’s most viral products.

Ready to map out your ultimate beauty trail? Here’s where to shop the most iconic Douyin makeup in Shanghai and Guangzhou.

Nicknamed the Champs-Élysées of Shanghai, this glamorous avenue is lined with flagships and department stores housing Douyin-famous brands. It’s one of the best spots to discover new releases, join product activations, or just shop surrounded by style. Nearby cafés and fashion boutiques make it ideal for a full-day girls’ outing.

Located inside the TX Huaihai Youth Energy Center, Florasis’ flagship is like stepping into a dream of jade-green packaging and poetic elegance. Explore the intricacies of traditional Chinese beauty reimagined with modern formulas. Calligraphy-inspired brushes, makeup gift boxes, and tranquil sampling stations make it unforgettable.

TX Huaihai is where Gen Z shops in Shanghai. Spread across multiple floors, this lifestyle destination features limited-edition pop-ups and Douyin-loved beauty labels like Girlcult, INTO YOU, and other indie sensations. Expect AR makeup mirrors, content zones, and all the viral energy.

Home to luxury malls like Reel and Plaza 66, Nanjing West Road offers high-end beauty with a local twist. Many top international brands now work with Douyin influencers, and you’ll often find Chinese beauty brands side by side with Chanel, Dior, and SK-II, perfect for trend comparison.

iapm Mall stands out for its sleek design and curated mix of fashion and beauty. It’s where you’ll find stores from Perfect Diary, Judydoll, and other trend-driven names. Keep an eye out for in-mall Douyin beauty events or seasonal launches.

Famous for its rainbow layout and Gen Z energy, The Colorist mixes Douyin staples with Korean bestsellers and niche gems. With testers everywhere and staff who get the vibe, it’s a fun stop for swatching, selfies, and shopping all in one.

More than your average beauty chain, Sephora in China has embraced the Douyin boom. Expect interactive stations, livestream-ready spaces, and exclusive collabs with local beauty brands. INTO YOU and Florasis often feature here, and English-speaking staff are available to guide your experience.

For a spontaneous haul, explore temporary installations in Xintiandi or Jing’an Kerry Centre. You’ll find vending machine-style shops, flash sales, and Douyin-themed zones built for quick content and impulse buys.

These charming, leafy streets are dotted with lifestyle boutiques, concept stores, and minimalist beauty brands that are gaining popularity on Chinese social media. It’s the place to uncover the next Douyin favourite before it goes viral.

In Shanghai, even bubble tea chains and cartoon shops are jumping into the beauty trend. Visit Line Friends or Hey Tea’s themed locations, which sometimes include limited-run makeup collabs. Think lip tints paired with cute accessories and in-store filters for video content.

Harmay offers a boutique-style beauty experience blending design and discovery. Expect the latest launches from Douyin-celebrated brands, presented in a modern, minimalist setting. It’s ideal for those who want to try curated hits before committing.

Guangzhou’s branches of The Colorist focus on playful packaging, trending hauls, and product availability that mirrors Douyin’s most-viewed tutorials. Affordable and photogenic, it’s a go-to for younger shoppers looking to buy more for less.

Less curated but endlessly fascinating, Meibo City is a marketplace of brushes, refills, lashes, and containers. Douyin creators often source tools and bulk items here, making it a top spot for anyone into DIY beauty or aspiring to build a kit.

Born in Guangzhou, Perfect Diary maintains a strong presence across the city with eye-catching stores in major malls. Known for influencer collabs and sleek design, their shops offer product demos, interactive displays, and plenty of selfie spots.

Though its flagship is in Hangzhou, Florasis maintains elegant corners inside upscale malls in Guangzhou. Their installations are designed for browsing, photography, and appreciating their intricate packaging and artistic inspirations.

Tee Mall and Tianhe City often host limited-time Douyin pop-ups with exclusive releases, vending machines, and tester bars. These quick-deploy hubs are perfect for grabbing last-minute gifts or limited products before they vanish.

1. Start at Harmay and Perfect Diary

These two cult-favourite brands are ideal starting points for anyone looking to dive into the Douyin glow-up trend in Guangzhou. Harmay impresses with its minimalist, apothecary-inspired interiors and curated selection of both international and local beauty brands, while Perfect Diary is known for its sleek, influencer-approved products that blend affordability with trendy design. Both offer reliable quality and are staples in any Douyin beauty journey.

2. Visit The Colorist

For those seeking something fun and wallet-friendly, The Colorist is a vibrant playground of beauty. This multi-brand store is filled with colourful packaging, playful products, and limited-edition collections that make perfect souvenirs. It's especially loved by younger shoppers for its accessible price point and photogenic store layout, making it as much a retail destination as a social media backdrop.

3. Explore Meibo City and Florasis

If you're the type who loves the thrill of the hunt, Meibo City is a must. It’s a wholesale beauty hub where you can discover everything from rare tools to quirky packaging, ideal for DIY beauty fans or savvy shoppers. Meanwhile, Florasis brings a refined contrast, offering a luxurious retail experience with stunning, heritage-inspired packaging that’s made to be photographed. Don't forget to keep an eye on Douyin for flash pop-ups, discounts, and tutorials, they often reveal the best local beauty deals and experiences.

From elegant flagships in Shanghai to street-smart finds in Guangzhou, Douyin’s beauty world is more accessible than ever. Each store is a window into China’s fast-moving beauty culture, offering both inspiration and indulgence.

Traveloka helps make the experience seamless. Book your flights, chic hotels near top shopping districts, and tickets to nearby attractions all in one go. With Traveloka, you can spend less time planning and more time swatching, snapping, and glowing your way through China’s most iconic beauty destinations.

Your dream beauty trip starts here. Let Traveloka take you there in style.