Douyin has completely redefined how beauty trends travel across Asia. From perfectly blurred lips to intricately engraved powders, makeup inspiration spreads faster than ever. For Malaysian travellers looking to glow like a local, China’s homegrown beauty brands offer everything from flawless finishes to content-ready packaging.

No longer hidden gems, Chinese cosmetic brands are now leading the charge in innovation, visual storytelling, and affordable quality. Backed by millions of views and a passionate fan base, these brands are shaping what modern beauty looks like on and off-screen.

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Ready to find your next holy grail? Here are the top Chinese cosmetic brands that Douyin creators can’t stop talking about.

Florasis is more than just a beauty brand; it’s a visual and cultural experience. Known for its intricately designed packaging inspired by ancient Chinese aesthetics, this brand blends tradition with modern elegance.

Douyin favourites include the Blooming Rouge lipsticks and Floral Engraving Powders, which look like carved artwork straight from a museum. Florasis is ideal for those who love culturally rich beauty products that feel as luxurious as they look.

Perfect Diary was one of the first brands to dominate Douyin, and its influence shows no signs of fading. With accessible prices, professional performance, and high-impact packaging, this brand has built a cult following.

Standout products include the Explorer Eyeshadow Palettes, lip glosses, and their popular cushion foundations. With both physical stores and an impressive online presence, it’s one of the most user-friendly brands to shop across China.

Girlcult offers colour, creativity, and a twist of nostalgia. Known for bold pigments, retro art, and unpredictable themes, this brand speaks directly to the young and the bold.

Its Fantasy Highlighters and duochrome eye pigments are made for statement looks and viral content. If you want to stand out and have fun with your makeup, Girlcult delivers both edge and excitement.

Minimalist in style but maximal in impact, INTO YOU has become Douyin’s go-to for velvety lips. Its matte liquid lipsticks are soft, weightless, and designed to create the signature blurred lip trend popular across China.

Products like the Soft Mist Lip Clay and gradient shades are frequently featured in tutorials and beauty transitions. A must-try for fans of effortless, elegant looks.

Bright, bouncy, and Douyin-famous, Judydoll brings everyday glam with playful packaging and pocket-friendly prices. Think cream blushers, jelly eyeshadows, and mini quads that fit in the palm of your hand.

Ideal for first-timers or younger beauty fans, Judydoll is great for building a full look without breaking the bank. It also makes a charming gift to bring home.

CATKIN blends royal Chinese motifs with luxurious formulas. From porcelain-inspired compact designs to lipstick tubes embossed with dragons and peonies, this brand is built for those who appreciate both style and symbolism.

Favourites include the Glaze Lipsticks and powders adorned with Qing Dynasty aesthetics. A great choice for beauty collectors and cultural enthusiasts.

Founded by one of China’s top makeup artists, MAOGEPING is the brand for those who take technique seriously. Frequently used in fashion shows and film sets, the brand focuses on precision and performance.

Known for sculpting palettes, highlighting powders, and complexion-perfecting products, this is where you go to achieve full-on Douyin glam with professional quality.

Popfeel thrives on quick trends and compact creativity. It’s one of those brands that often appears in Douyin haul videos and makeup challenges thanks to its clever multitaskers and tiny price tags.

Look out for colour correctors, mini eyeshadow pens, and quirky two-in-one products. Perfect for on-the-go beauty or topping up your makeup bag mid-trip.

ZEESEA brings art into everyday makeup. The brand is known for its partnerships with institutions like The British Museum and National Gallery, producing palettes that double as display pieces.

Favourites include the Galaxy Eyeshadow Series, duo eyeliners, and ornate pressed powders. If you love dramatic looks and statement packaging, this brand is made for you.

For dewy skin, soft colour, and wearable textures, CHIOTURE offers some of Douyin’s most consistent favourites. Loved by everyday users and creators alike, its lip oils, hydrating bases, and skincare-infused foundations strike the perfect balance between cute and practical.

The packaging is subtle and pastel-toned, making it a favourite among those who enjoy natural-looking makeup with a gentle touch.

While these brands dominate Douyin feeds, the best way to experience them is in person. From sleek concept stores in Shanghai to immersive malls in Chengdu and boutique counters in Beijing, China’s top cities let you swatch, shop, and glow-up without delay.

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With Traveloka, you can book your flights, find stylish hotels near the best beauty districts, and secure attraction tickets to round out your trip. Traveloka makes it simple to pair your makeup obsession with an unforgettable travel experience.

Glow up, stock up, and see the best of China’s beauty revolution—all made easier with Traveloka.