In short — STAY AWAY from the Numa brand and its so-called “digital-first experience,” unless you want to live through your worst hotel nightmare. Numa Loreto is located in one of the least safe areas in Milan, with poor lighting and an entrance that is difficult to find even in daylight. The rooms are nothing like what is advertised online — what you see in the photos is not what you get. At best, this is a 2-star motel, yet they promote it as a 4-star hotel. You can judge for yourself, but the gap between marketing and reality is staggering. Customer support is slow, inefficient, and unhelpful, while management shows no accountability or genuine care for guests. Every issue is met with excuses rather than solutions. REMEMBER, there is NOBODY from the hotel staff on site and if you face a problem, you are basically on your own! Wait, you can write to their 24/7 whatsapp where you can talk with a BOT for several hours! If you value your time, comfort, and sanity, avoid Numa properties entirely. For a full account of how badly their team mishandled a stay, see my detailed review of Numa Camperio — it speaks for itself. As for my experience at Loreto see below: 1. Hair under the pillow. 2. The most uncomfortable bed in my life which only looked like a bed (pictures speak for themselves). The mattress was only supported with three week pieces of wood! 3. noisy A/C 4. No wheelchair access (not suitable for families with stroller) 5. UNSAFE area. For your own sake, stay away.

In a nutshell: don’t waste your money! What I liked: close to the train station, east walking distance to the center, modern and impeccably clean bathroom. What I didn’t like (the short version): absolutely no interior design (see photos), on Monday at about 4am someone was moving around furniture or something in the courtyard, the apartment/room feels like a dungeon, there is no reception or amenities (bar, breakfast, taxi, maps, advice? Nope, nada). Apparently this is true of all Numa stays. Hailing from Zurich (and used to things being expensive), this was absurd. I had a 50% rate for EUR 160/night- wasn’t close to being worth that. NOTE: hot water takes about 3-5 minutes! Be patient!

Staying at Numa loreto in Milan was a fantastic experience. The property blends sleek, modern design with the comfort of a boutique apartment—perfect for both short stays and extended visits. The location was spot-on: close to key metro stations, local cafés, and major attractions, yet peaceful enough for a good night’s sleep. I especially appreciated the smart digital check-in and thoughtful amenities like a fully equipped kitchenette and stylish interiors. Everything felt clean, fresh, and well-curated. A few tiny quirks (like shower fixtures or temperature control) didn’t take away from an otherwise seamless stay. Highly recommended for travelers who value comfort, style, and independence.

We had a wonderful stay at Numa Milan Loreto Apartments! Everything was just perfect — the mattresses were incredibly comfortable, the apartment was spotless and had excellent amenities, and the location was ideal. It’s just a short walk from both the metro and train stations, and really close to shops, restaurants, and everything you might need. One detail we truly appreciated was the thoughtful touch in the room facing the boulevard: since trams pass by and it can get a bit noisy, they provided earplugs — such a kind and practical gesture that shows great attention to guests’ comfort. Highly recommend this place for anyone visiting Milan! We would definitely return! 5/5 stars!

excellent location- very easy to find! well connected. lots of restaurants and mini markets nearby. (great for food delivery services if you wanted to eat in) we had a room/ apartment on 4th floor and it was great! spacious and well equipped! bonus points for washing machine in apartment especially during long stays.