Located in Seoul's bustling city center, Gangnam has gained global fame as South Korea's most prestigious district, glorified in Psy's worldwide hit, "Gangnam Style." Found south of the Han River, this lively region symbolizes Seoul's rapid transition from humble origins to becoming an international titan in technology, fashion, and entertainment.

Gangnam follows Seoul's four distinct seasons, characterized by hot, humid summers and chilly, dry winters. Spring (March-May) and autumn (September-November) provide the most enjoyable climate for personally exploring the district's countless attractions.

The district exemplifies Korea's 'ppalli-ppalli' (hurry-hurry) culture, home to state-of-the-art skyscrapers housing multinational corporations, deluxe shopping destinations, and top-tier medical facilities. Known for its opulent lifestyle, Gangnam harmonizes high-end luxury with dynamic street life, most noticeable in places like Garosu-gil with its designer boutiques and aesthetic cafes.

Culinary aficionados will feel at home in Gangnam's varied food scene. Must-have experiences include Korean BBQ at Apgujeong's high-end restaurants and street food at Express Bus Terminal's underground shopping complex. The district is also celebrated for its coffee culture, with unique themed cafes scattered on every corner.

Don't miss out on COEX Mall, Asia's biggest underground shopping center, boasting an aquarium and a striking public library. The futuristic Starfield Library and the K-pop entertainment companies' headquarters in Cheongdam-dong provide a sneak peek into the Korean pop culture that has impacted global entertainment.