Located in the heart of Seoul's Jung district, Myeongdong is a vibrant, cultural center that illustrates South Korea's modern dynamism perfectly. This bustling area goes through four distinct seasons, where summers are humid and winters are cold, making the periods between March-May and September-November the best times for a visit.

Traditional Korean culture and contemporary trends merge seamlessly in Myeongdong's streets, bustling with an irresistible energy. The district is notably known as the hub of K-beauty culture, with countless cosmetic outlets presenting the latest skincare products. By day, it's a busy hub for office workers and shopaholics, while the evenings see transformation with street food vendors setting up their stalls and neon signs lighting up the area.

Myeongdong is unique for its blend of fashion, beauty, and street culinary delights. It would be a miss not to try local favorites like hotteok (sweet filled pancakes), bungeoppang (fish-shaped red bean pastries), and tornado potatoes. Top-notch Korean beauty flagship stores make this district their home, offering unparallel experiences in skincare technology and personalized beauty treatments.

Make sure to visit the iconic Myeongdong Cathedral, a striking gothic-style sanctuary that is both an architectural marvel and a place for spiritual solace. The Myeongdong Underground Shopping Center delves into local shopping habits, whereas the nearby Namsan Seoul Tower offers breathtaking views of the cityscape and is particularly enchanting at sunset.