Nestled on the southern coast of Jeju Island, Seogwipo is a breathtaking coastal city blessed with a subtropical climate that sets it apart from mainland South Korea. Winters are mild and summers warm, making it an ideal year-round destination, though spring blooms and fall colors offer particularly magical experiences. The city is dramatically framed by the towering Mount Hallasan—South Korea's highest peak—to the north, while the sparkling waters of the East China Sea stretch endlessly to the south.

Seogwipo's culture represents a fascinating blend of traditional Jeju island customs and modern Korean influences. The local pace of life feels noticeably more relaxed than Seoul or Busan, with islanders maintaining strong connections to traditional fishing and farming practices that have shaped Jeju for centuries. The famous female free divers, known as ""haenyeo,"" represent this cultural heritage, diving without equipment to collect seafood in a tradition recognized by UNESCO.

What makes Seogwipo truly special is its dramatic natural landscape. The region boasts spectacular waterfalls, volcanic formations, and pristine beaches that showcase nature's raw power and beauty. The food scene centers around the bounty of the sea, with fresh catches transformed into dishes like Jeju black pork BBQ and abalone porridge that you'll struggle to find prepared as authentically elsewhere. The city's unique geographical position has also fostered distinctive architectural styles, with traditional stone houses featuring thatched roofs built to withstand the island's strong winds.

No visit would be complete without sampling haemul pajeon (seafood pancake) made with the morning's catch, or enjoying hallasan songi bibimbap, featuring wild mushrooms from the mountain slopes. For a truly immersive experience, visit the five-day market where locals have traded goods for generations, offering everything from island-grown citrus to handcrafted souvenirs.

Among Seogwipo's standout attractions, Jeongbang Waterfall deserves special mention as the only waterfall in Asia that plunges directly into the ocean. Just a short drive away, the Olle Walking Trails offer 21 different routes that wind along the coastline, through small villages, and across volcanic landscapes—perfect for those seeking authentic connections with the island's terrain and people. For the culturally curious, the Jeju Folk Village Museum provides fascinating insights into traditional island life through meticulously preserved buildings and artifacts.