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Jongno

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South Korea

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Jongno-gu

Nestled in the heart of Seoul, Jongno is a captivating blend of South Korea's ancient traditions and modern innovations. This historic district spans the northern part of the capital city, characterized by a dynamic landscape where centuries-old palaces and narrow alleyways stand alongside gleaming skyscrapers. The climate follows South Korea's four distinct seasons – chilly winters with occasional snowfall (December to February), vibrant springs with cherry blossoms (March to May), humid summers (June to August), and colorful autumns with spectacular foliage (September to November).

Jongno pulses with a unique energy created by the harmonious coexistence of past and present. Here, elderly men gather to play traditional board games in Tapgol Park while tech-savvy youth hurry past clutching the latest smartphones. The district serves as Seoul's cultural nucleus, where Confucian values and respect for tradition remain palpable despite the rapid modernization surrounding them. Locals embrace this duality – honoring ancestral customs while enthusiastically pursuing innovation and global trends.

What makes Jongno truly special is its role as a living museum of Korean history. The district houses five grand Joseon-era palaces, including the magnificent Gyeongbokgung Palace, alongside Bukchon Hanok Village with its perfectly preserved traditional Korean homes. Yet Jongno isn't simply a historical relic – it's a thriving cultural hub where contemporary Korean art, cuisine, and fashion continue to evolve. This seamless integration of old and new creates an atmosphere that's both nostalgic and exhilarating.

Food enthusiasts will find paradise in Jongno's diverse culinary landscape. Don't miss sampling authentic Korean royal court cuisine at restaurants near the palaces, or diving into the bustling Gwangjang Market where vendors serve sizzling bindaetteok (mung bean pancakes) and bibimbap with handmade ingredients. The signature street food experience happens along the narrow alleys of Insa-dong, where you can try hotteok (sweet filled pancakes) and fish-shaped bungeoppang pastries filled with sweet red bean paste.

For an unforgettable Jongno experience, explore the artistic Bukchon Hanok Village with its traditional Korean houses offering panoramic views of the city skyline. History buffs shouldn't miss Gyeongbokgung Palace, the grandest of Seoul's five palaces, where you can witness the elaborate changing of the royal guard ceremony. For a taste of contemporary Korean culture, venture to Daehangno (often called Seoul's Broadway), where a vibrant theater scene showcases everything from traditional performances to cutting-edge productions that reflect Korea's innovative spirit.

Travel Tips for Jongno

What you need to know before traveling here

Getting Around Jongno

A guide to Jongno's local transportation

Bus
Taxis & Rideshare
Walking
Metro

Buses complement the metro system perfectly for reaching spots between stations. Jongno is served by numerous bus routes, color-coded by type: blue (main city routes), green (neighborhood shuttles), red (express), and yellow (circular downtown routes). Green buses are particularly useful for navigating Bukchon Hanok Village's narrow streets. Your T-money card works on buses too – simply tap when entering and exiting. Bus stops display route maps and real-time arrival information, though primarily in Korean. Download Naver Maps or Kakao Maps apps for English route planning.

Practical Tips for Jongno

Things to prepare and best way to visit

When is the best time to visit Jongno?

Spring (April-May) offers pleasant temperatures and cherry blossoms, particularly beautiful around Gyeongbokgung Palace. Fall (September-October) brings stunning foliage and comfortable weather, ideal for exploring Bukchon Hanok Village. Avoid summer (June-August) if possible, as it's typically hot, humid, and corresponds with the rainy season. Winter can be picturesque with occasional snow but prepare for temperatures that often drop below freezing.

Where can I experience traditional Korean culture in Jongno?

Visit Insadong for traditional crafts, teahouses, and galleries. Attend a performance at the Korea House or Jeongdong Theater featuring traditional music (gugak) and dance. For hands-on experiences, try a hanbok (traditional clothing) rental to stroll through the palaces, or participate in a tea ceremony at one of the traditional teahouses hidden in Bukchon's alleys.

What are the best local dishes to try in Jongno and where?

Sample ginseng chicken soup (samgyetang) at Tosokchon near Gyeongbokgung Palace. Visit Gwangjang Market for bindaetteok (mung bean pancakes) and mayak gimbap (seaweed rice rolls). Try royal court cuisine at Korea House or Jihwaja for an upscale experience. For street food, explore the pojangmacha (street stalls) around Jongno 3-ga station for tteokbokki (spicy rice cakes) and sundae (blood sausage).

What currency is used in Jongno, and are credit cards widely accepted?

The currency is the Korean Won (KRW). While credit cards are widely accepted in most establishments throughout Jongno, small traditional markets, street food vendors, and some older restaurants may only accept cash. ATMs are plentiful, but look for ones with a ""Global"" sign that work with international cards.

What are the proper etiquette rules when visiting temples and palaces in Jongno?

Remove your shoes before entering temple buildings (but not necessarily palace structures). Speak quietly and refrain from touching religious artifacts or taking photos where prohibited. Dress modestly, covering shoulders and knees, especially when visiting working Buddhist temples like Jogyesa. When visiting palaces, follow designated paths and don't climb on or touch the historic structures.

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