Located in the heart of Sapporo, Japan's most prominent northern city, is the iconic Sapporo Beer Museum. As the only beer museum in Japan, it provides a fascinating look into the history and culture of beer production in the country, with Sapporo being one of Japan's oldest beer brands. The building itself is of historical significance, being a former distillery and a splendid symbol of Japanese industry from the Meiji period.

The Sapporo Beer Museum features various exhibits that guide visitors through the extensive history of beer in Japan, focusing specifically on Sapporo. Tourists can explore detailed and informative displays that cover everything from brewing processes to marketing strategies. The museum also includes a small theater that screens films related to the beer industry.

A popular part of the museum experience is the tasting session. After an enlightening tour, visitors can sample different varieties of Sapporo beer. Expert guides provide detailed explanations of the distinct flavors, brewing processes, and interesting facts about each beer variant. For a fee, visitors can participate in a 'tasting comparison' challenge to test their newfound knowledge.

The museum also features two restaurants, the Beer Garden and the Garden Grill, both offering delectable meals that perfectly complement the beer tasting experience. Visitors can enjoy traditional Hokkaido dishes like Genghis Khan, a grilled mutton dish that pairs well with Sapporo beer.