You can enjoy the dynamics of jamaa el fna square from dawn till midnight as this hotel locates besides the square.
When I stayed here it was mid-summer so it was very hot in Marrakech. I had to to care about heatstroke during the daytime but as the hotel is located in convenient place for sightseeing, I could easily go back to the hotel and take a rest when I felt my body temperature was raising.
Not only the rooms but also public space in the hotel were so beautiful that you can enjoy the Moroccan atmosphere.
If I have a chance to come back to Marrakesh again, I want to stay here again.