"Nua Tair" translates as The Essence of Beef or The Real Deal in Thai. Under Company B, our restaurant chain's journey from farm to table begins with shipping Drought Master cattle directly from Australia. For the next 200 days, the cows are fed a unique concentrated diet of seven tropical whole grain varieties. Our cows are slaughtered following Halal and GMP standards, and all our restaurants are Halal Certified.