Want to experience driving along a road with a cool breeze carrying the scent of fresh pine, and endless fields of wildflowers or snowfields stretching along the way? In Hokkaido, Japan's northernmost island, every turn feels like a postcard.

Known for its stunning scenery, picturesque towns and culinary delights, Hokkaido offers a road trip experience that blends adventure with serenity. Whether you want to enjoy the colours of summer or the magic of winter, this guide will take you to ten must-see places that will make your trip unforgettable.

Ready to explore the best Hokkaido road trip recommendation?

Begin your Hokkaido road trip in Hakodate, a city that seamlessly blends history, culture, and stunning scenery. As a southern port city, Hakodate has long served as a gateway to Hokkaido, and it’s easily accessible via Hakodate Airport or the Shinkansen (bullet train), making it an ideal starting point for your journey. Here, you can explore the Motomachi district, famous for its well-preserved Western-style buildings, which tell the story of Hakodate’s past as one of Japan’s first international trading ports.

In the morning, head to the Hakodate Asaichi (Morning Market), where you can savour fresh seafood, such as uni (sea urchin) and crab, straight from Hokkaido’s bountiful waters. For a taste of local comfort food, try Hakodate’s signature shio ramen, known for its light, flavorful broth. As evening falls, take a drive or ride the Mount Hakodate Ropeway to the summit. The panoramic view of the glittering city lights against the dark sea is breathtaking and consistently ranked among Japan’s top three nightscapes.

Hakodate’s unique combination of history, cuisine, and natural beauty offers the perfect introduction to the wonders of Hokkaido, setting the tone for an unforgettable road trip.

Noboribetsu, located about 200 kilometres (about 2.5 hours' drive) from Hakodate, is a must-visit stop on your Hokkaido trip. Known as the onsen capital of Hokkaido, this small town is famous for Jigokudani, or ‘Hell Valley’, a geothermal area that is striking and feels otherworldly. As you explore the valley, you'll find steamy vents, bubbling sulfur pools, and trails that bring you closer to this natural phenomenon. The sight is both terrifying and mesmerising, offering a glimpse into the raw power of nature.

After exploring Hell Valley, refresh yourself with a dip in one of Noboribetsu's famous onsen (hot springs). Whether you visit a public bath or an onsen at a local ryokan, the experience is unforgettable. Imagine yourself relaxing in warm, mineral-rich water while surrounded by lush green forests in summer or serene, snow-covered landscapes in winter. The therapeutic waters are said to have health benefits, making it the perfect way to relax and recharge before continuing your adventure.

A 30-40 minute drive (approximately 50 kilometres) from Noboribetsu will bring you to the serene shores of Lake Tōya, a beautiful caldera lake surrounded by lush hills and volcanic peaks. The lake's calm, mirror-like waters create a serene atmosphere that invites you to slow down and enjoy the beauty of nature. Whether you're strolling along the lakeside promenade or taking a relaxing boat cruise, this stop offers the perfect opportunity to relax and enjoy the scenery.

For active travellers, Lake Tōya is surrounded by several scenic hiking trails that offer stunning views of the lake and surrounding countryside. As you explore, you may come across unique sculptures scattered along the walking trails, adding an artistic touch to the natural beauty of the area.

Just a short 1-hour drive (approximately 65 km) from the serene shores of Lake Toya, Niseko welcomes visitors with year-round charm. Globally recognised as a premier ski destination, Niseko's winters offer pristine snow and world-class slopes, attracting skiers and snowboarders from around the world. The village bustles with cosy après-ski spots, luxurious onsen (hot springs).

When the snow melts, Niseko reveals another side of itself. Summer is the time for adrenaline-pumping activities such as mountain biking, hiking through lush trails, and rafting on the Shiribetsu River. Foodies will also love this stop-be sure to try the local dairy products, including soft serve ice cream and artisan cheeses, made directly from Niseko's famous dairy farms. Whether you're craving adventure or relaxation, Niseko offers the perfect mix for all travellers.

Just a 1.5-hour drive (about 70 km) from Niseko, Otaru is a pleasant step into the nostalgic charm of Hokkaido. This harbour town is famous for its scenic canals, which are lined with historic brick warehouses and decorated with flickering gas lamps that create a romantic atmosphere, especially at dusk. A leisurely stroll along the canal offers plenty of photo opportunities and old-world charm.

Beyond its visual appeal, Otaru is also famous for its craftsmanship. You can visit a local glass workshop, where the city's storied glassmaking tradition comes to life, and even try your hand at creating your own piece. For foodies, Otaru is a haven offering some of the freshest seafood in Hokkaido. Be sure to try the uni (sea urchin) or enjoy a sushi feast at any of the city's highly-rated sushi bars. This incredible combination of history, art and cuisine makes Otaru a truly enriching stop on your Hokkaido trip.

Just a 45-minute drive (approximately 40 km) from the charming coastal town of Otaru, Sapporo, the capital of Hokkaido, welcomes travellers with its blend of urban luxury and natural attractions.

A must-see is Odori Park, the green heart of the city, which transforms into a winter wonderland during the famous Sapporo Snow Festival, with its spectacular ice and snow sculptures. If you want a breathtaking view, head to Mount Moiwa, where the Sapporo Mt Moiwa cable car to the summit offers a view of the glittering city below, which looks especially beautiful at night.

For food and culture lovers, there is plenty to enjoy in Sapporo. At the Sapporo Beer Museum, you can learn about iconic beers and enjoy a beer tasting session. Don't leave without sampling the curry soup, a spicy and hearty Hokkaido speciality.

For a quieter atmosphere, Hokkaido Shrine located within Maruyama Park offers a quiet retreat amongst the towering trees, perfect for a contemplative stroll before continuing on your journey. Sapporo's mix of activities makes it an essential stop on your Hokkaido adventure.

Located about 115 km (approximately 2 hours by car) from Sapporo, Furano is a gem of central Hokkaido and a must-visit stop on your road trip. Known for its stunning lavender fields at Farm Tomita, this destination transforms into a sea of purple during the summer, attracting visitors from around the world.

Beyond lavender, Furano boasts a vibrant tapestry of seasonal flower fields, including poppies, sunflowers, and cosmos, creating a kaleidoscope of colours that stretch across rolling hills.

No matter the season, Furano has something to offer. In autumn, the surrounding countryside bursts into fiery hues, while winter turns the town into a wonderland for skiing and snowboarding enthusiasts.

Just a 60-minute drive (approximately 50 km) north of Furano, Asahikawa is a must stop on your Hokkaido journey, offering something for every traveller. Its most famous attraction, Asahiyama Zoo, delights visitors of all ages. A must-see is the penguin parade, an adorable winter spectacle where penguins glide along a snowy path, mesmerising onlookers.

For nature enthusiasts, Asahikawa is the gateway to the stunning Daisetsuzan National Park, Japan's largest national park. With towering peaks, lush forests and refreshing hot springs, it is a haven for hikers and adventurers looking to experience the wilds of Hokkaido first-hand.

If you're up for an adventure, Shiretoko National Park awaits on the eastern tip of Hokkaido. Designated as a UNESCO World Heritage site, this remote place is a haven for wildlife enthusiasts. You can explore the iconic Five Lakes of Shiretoko, each of which reflects the surrounding forests and mountains with mirror-like clarity.

For a more immersive experience, take a boat tour along the park's rugged coastline, where you may spot brown bears fishing along the shore, sea eagles soaring overhead, or even whales passing by in the distance. The natural beauty and biodiversity that thrive in Shiretoko make it one of the most untouched and magical places in Japan.

The journey from Asahikawa to Shiretoko is about 270 kilometres and takes about 4.5 to 5 hours by car, depending on your route. Although it is a long journey, the scenic roads, with views of Hokkaido's ever-changing landscape, make the journey an adventure in itself. If possible, plan to arrive in time to enjoy golden hour at the unspoilt Shiretoko beach-a sight you won't forget.

Wrap up your Hokkaido road trip with a visit to Cape Kamui, located on the stunning Shakotan Peninsula. Known for its dramatic cliffs, rugged coastline and stunning turquoise waters, it feels like a masterpiece of nature.

A short but steep hike of around 20-30 minutes will take you to the tip of the headland, where an endless panorama of the Sea of Japan awaits. The unspoilt natural beauty of this location, combined with the cool sea breeze, makes it the perfect way to reflect on your travels in Hokkaido.

After exploring the cape, treat yourself to fresh seafood at a nearby restaurant. The Shakotan Peninsula is famous for uni (sea urchin), especially in summer when it is at its freshest. Treat yourself to a sumptuous uni donburi (sea urchin rice bowl) or try a delicious kaisendon (seafood bowl) with local seafood.

The journey from Shiretoko to Cape Kamui is a scenic drive of around 6-7 hours (approximately 300 km) by car, offering plenty of opportunities to enjoy the sights of Hokkaido along the way. Although the journey is long, the stunning scenery at Cape Kamui is well worth the effort to end your adventure.

Hokkaido offers the perfect blend of nature, culture, and food, making it a dream destination for a road trip. Whether you’re soaking in an onsen, hiking through untouched wilderness, or savouring the freshest seafood, every stop on this itinerary promises unforgettable memories. Don’t miss our guide on 12 cultural customs and table manners in Japan to make your trip more respectful and enjoyable!

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