Marbella is internationally renowned for its natural beauty, year-round warm climate, and enticing luxurious lifestyle. The city is a popular destination due to its five-star resorts, golf courses, and luxury marinas, as well as its nightlife and world-class events like the Starlite Festival. All these factors make Marbella an attractive destination for those seeking an unforgettable holiday experience and luxury.

The natural beauty surrounding Marbella is a major attraction. Surrounded by the Sierra Blanca mountains and facing directly onto the Mediterranean Sea, the city offers stunning views. Many tourists come to enjoy outdoor activities such as hiking, cycling, and water sports. Marbella is also known for its charming beaches, such as Puerto Banús Beach and Nikki Beach, which are favorite spots for visitors to relax and soak up the sun. The combination of natural beauty, rich culture, and modern luxury makes Marbella one of the top tourist destinations in Spain.

Must-try foods in Marbella include pescaíto frito, paella, and various tapas. Pescaíto frito is a dish of small fried fish coated in flour until crispy. Marbella paella is typically made with seafood like shrimp, squid, and clams. Tapas are a selection of dishes of meat, fish, or vegetables, also a very popular choice in Marbella.

Marbella offers a family-friendly holiday experience with its beautiful beaches, city parks, and a variety of activities suitable for children such as amusement parks. Restaurants in Marbella provide children's menus and a family-friendly atmosphere, while some areas like Puerto Banús may be more geared towards adult tourists.

While Marbella is known as a luxury destination, the city still offers budget accommodation options. Some budget accommodation options in Marbella include hostels that offer affordable stays for travelers on a tight budget. Additionally, there are also rental apartments or guesthouses that can be more affordable options for staying in Marbella, especially for those visiting in groups or with families.