Jellycat has swept across China recently, becoming a social-media favourite and a lifestyle mood. And nowhere captures this trend better than Jellycat Shanghai, where these charming bunnies and quirky veggies are embraced as both style and comfort.

Every corner of the city seems to buzz with chatter about the latest Jellycat drop, exclusive release, or café-themed pop-up. Tourists and locals alike now include Jellycat stops in their weekend plans or travel itineraries. 

If you’re visiting the city or planning a flight to Shanghai from Singapore soon, Jellycat hunting can be surprisingly fun!

Over time, Jellycat, which originally came from London (1999), has become one of the most beloved plush toy brands in China. This cute brand is adored for its softness, quirky personalities, and surprisingly comforting presence. 

Unlike most plush toy brands, Jellycat appeals equally to adults and children. Many collectors proudly display their plushies on work desks, car dashboards, bookshelves, and even hotel rooms when they travel. 

In Shanghai, the Jellycat craze rises to another level, thanks to its flagship boutiques, authorised retailers, and seasonal pop-ups that make the city a prime playground for fans. It’s no wonder Jellycat Shanghai has become a must-visit destination for collectors across China.

What makes Jellycat China particularly captivating is how seamlessly the toys slip into everyday life here. They appear in cafés, theme stores, lifestyle shoots, and even wedding décor – all of which feed online trends. 

There’s no mystery behind the hype: Jellycat plushies feel genuinely luxurious, made from buttery-soft materials that make them irresistible at first touch. Their designs range from classic animals to downright imaginative characters like toast, dumplings, croissants, and even cheerful avocados. Thanks to their versatility, they work brilliantly as gifts, home décor accents, office desk companions, or simply personal mood boosters.

On Xiaohongshu (RED), Jellycat posts rack up thousands of likes daily, especially photos featuring plushies in cafés, airports, hotel beds, and tourist attractions. Local social media like WeChat and Douyin also play a huge role – unboxing videos, morning-routine aesthetics, and “take my Jellycat for a walk” vlogs are everywhere. This constant visibility has turned Jellycat into a lifestyle icon in modern Chinese pop culture.

Based on current information, Shanghai does not have a permanent official Jellycat store. Instead, Jellycat operates through a series of rotating pop-up experiences, such as the Jellycat Café at Plaza 66 on West Nanjing Road and previous installations at Jing’an Kerry Centre. 

These pop-ups are immersive, photo-friendly, and sometimes offer limited-edition plushies, but they are not long-term boutiques. In China, Jellycat relies on authorised retailers and temporary pop-up events rather than self-operated flagship stores.

1. Jellycat Pop-Up – Plaza 66

2. Motherswork – Jing’an Kerry Centre

3. Hamleys – Shanghai, Ruìhóng Tiāndì (瑞虹天地)

4. Tiny Travelers – Jing’ao (晶耀前滩)

Read More: A Culinary Journey Through Shanghai

Beyond Shanghai, Jellycat has spread across major Chinese cities such as Beijing, Guangzhou, Shenzhen, Chengdu, and Hangzhou. Each spot offers a growing number of authorised retailers. 

Department stores, lifestyle concept shops, and curated children’s boutiques often dedicate entire walls or corners to Jellycat displays. Larger retailers like Hamleys China, Kidsland, and Baby International regularly carry the brand, making it accessible across the country.

Even Ole' Lifestyle Supermarkets sometimes feature Jellycat plushies near their premium children’s sections. The availability of authorised counters ensures a safer, more reliable shopping experience for collectors wary of fakes. 

Thanks to Jellycat’s widespread reach, travelling between Chinese cities becomes a fun opportunity to expand your collection – and Traveloka makes it easy to plan flights, trains, or hotels in China combos as you hop from one Jellycat haven to another.

For those who prefer online shopping, Jellycat 官方旗舰店 on Tmall (天猫) and JD.com (京东) remain the safest and most reliable platforms. These official e-shops provide nationwide delivery, high-quality packaging, and official receipts. Online releases often include web-exclusive bundle sets, mini plush assortments, and festival gift packs that sell out quickly.

Seasonal collections play a big part in the Jellycat frenzy. Every year, Christmas, Lunar New Year, Valentine’s Day, and Mid-Autumn Festival bring new releases featuring themed colours, accessories, and characters. In Shanghai, queues sometimes form on launch day, especially for limited or festival-exclusive designs.

China-exclusive Jellycats are particularly sought after. For example, the Amuseable Dumpling, the Lucky Cat Edition, and various dim sum-themed plushies often appear first or only in the Chinese market. Some Shanghai pop-ups even offer city-exclusive designs tied to food culture, traditional motifs, or local landmarks.

These limited runs not only appeal to collectors – they also make brilliant souvenirs for travellers who want something adorable and meaningful from their trip. Many visitors book their flights and hotels via Traveloka specifically around release dates, making their trip part holiday, part collector’s adventure.

Across jellycat china stores, certain characters consistently stand out as favourites. The Bashful Bunny remains the undisputed icon, loved for its velvety ears and gentle expression. The Amuseable Avocado, with its cheerful smile and little corduroy legs, is another huge hit, particularly among young adults.

The Fuddlewuddle Elephant, with its scruffy fur and floppy limbs, is often chosen as a baby gift, while mini plushies and keychain Jellycats appeal to students, office workers, and anyone who loves small-pocketable cuteness. Many authorised retailers offer charming gift wrapping services, custom message cards, and seasonal gift boxes – perfect for birthdays, anniversaries, and holiday giving.

Combining gifts with travel has also become a trend: travellers staying in Shanghai often pick up Jellycats as souvenirs, sending them home or hand-carrying them during their trip. Traveloka helps you find hotels near major malls, so you can easily pop in, grab a plush or two, and head out to explore the rest of the city.

True collectors mark their calendars for two main annual sales: Double 11 (11.11) and the 618 Shopping Festival. During these massive online events, official Jellycat stores often offer discounts, vouchers, bundle sets, and free-gift promotions. Despite the deals, popular designs sell out within minutes, so shoppers need quick fingers.

Bricks-and-mortar stores also run occasional promotions around Chinese New Year, Children’s Day, or seasonal launches. Following the brand’s official WeChat account and Tmall store announcements is the best way to stay updated. If you’re planning to shop seasonal sales while travelling to Shanghai, it’s smart to secure your hotel early through Traveloka to avoid price hikes during festival weeks.

Read More: Everything You Need to Know about the Shanghai Metro

Jellycat does not run any permanent physical stores in China; instead, the brand focuses on creating immersive pop-ups, themed cafés, and temporary general-store concepts that appear in major cities. 

These limited-time experiences showcase newly launched plush characters, city-exclusive editions, and beautifully designed photo zones that instantly become social-media favourites, drawing long queues of fans eager to collect the latest releases. 

Shanghai and Beijing currently host the most prominent Jellycat activations, each thoughtfully infused with local cultural touches—such as Shanghai’s dessert-atelier themes or Beijing’s Chinese-rose inspired exclusives—turning every pop-up into a festive, atmospheric event that blends creativity, lifestyle, and city identity.

Based on eu.jellycat.com, here are the pop Jellycat Cafe in China:

Visiting the Jellycat Shanghai pop-up at Plaza 66 is even more enjoyable when you stay somewhere nearby, especially since the area sits right in the heart of Jing’an’s shopping and lifestyle district. With its mix of luxury malls, cafés, and cultural hotspots, it’s a convenient base for travellers who want to explore the city while keeping the Jellycat fun close at hand.

Here are some of the best hotels near Plaza 66 Shanghai that make your Jellycat Shanghai adventure smooth, comfortable, and perfectly placed:

If you’re flying all the way from Singapore to Shanghai, why not make the most of your trip—not just for Jellycat hunting, but also to explore Shanghai tourist attractions? Here are some highlights:

Don’t forget to book your tickets on Traveloka and use the “Things To Do and Attractions Promo” voucher to snag extra discounts.

Jellycat Shanghai offers one of the most exciting and enjoyable shopping experiences for plush lovers in China, combining authentic collections with city-exclusive designs and immersive retail spaces. 

Whether you’re visiting flagship stores, exploring boutique malls, or browsing official online platforms, the charm of Jellycat remains the same – soft, cuddly, thoughtfully crafted, and impossible not to love. And if you plan your trip with Traveloka, your Jellycat hunting adventure becomes smoother, easier, and far more enjoyable.

Book your hotels, flights, attraction tickets, and airport transfers all through Traveloka for a seamless travel experience. Use vouchers like “Double Date Promotion”, “Singapore Airlines Promotion”, or “China Airlines Promotion” to enjoy extra discounts. And don’t forget to follow Traveloka on Instagram for the latest travel inspiration!