Shopping in Seoul offers an exciting mix of tradition and trend.

From sprawling markets with affordable finds to high-end boutiques, shopping in Seoul is an experience not to be missed.

Whether you're a bargain hunter or a fashion enthusiast, the city’s diverse shopping destinations have something for everyone.

Read on to discover the best spots for your Seoul shopping itinerary and start planning your perfect trip!

Located in the heart of Seoul, Myeong-dong Shopping Street is a popular destination for budget-conscious shoppers.

This vibrant area is easily accessible via Myeong-dong Station (Line 4).

The street has over 1,000 shops selling affordable Korean skincare, cosmetics, clothing, and accessories.

Popular local brands like Etude House, Nature Republic, and Innisfree dominate the storefronts.

Besides shopping, you’ll find street food stalls selling tteokbokki, hotteok, and odeng.

It’s also a great spot where to buy K-pop merch in Seoul and pick up traditional souvenirs.

Namdaemun Market is the largest traditional market in South Korea that sells goods and food at a cheap price. Namdaemun Market is the best shopping place for limited budget tourists. In this place, you can find sellers of clothes, tools, accessories, gifts, and food. Even though it's a traditional market, the place is quite Instagrammable, you can take pictures at several spots at Namdaemun Market.

A few tips if you want to shop at this place, it's best to bring cash because most sellers don't accept credit cards. Make sure you are not separated from your group, because this market is very crowded. At the end of shopping, you can visit the stalls at Namdaemun Market and taste delicious Korean food. Some of the recommended foods are sannakji, mandu, and eomuk.

After strolling, you can continue your Seoul adventure by visiting various other recommended hotels.

Dongdaemun Market is another go-to place for affordable shopping in Seoul.

It’s located near Dongdaemun Station (Line 1 or 4) and spans a massive area with more than 30,000 shops.

Here, you’ll find everything from fashion and accessories to fabrics and souvenirs.

This market operates late into the night, making it ideal for evening shopping.

K-pop fans can also pick up fan merchandise in dedicated shops around the area.
For a comfortable stay nearby, consider booking a hotel around Dongdaemun for easy access.

Located near Ewha Womans University Station (Line 2), this fashion street caters to students and young women.

The area is filled with affordable boutiques offering trendy Korean fashion, shoes, bags, and beauty products.

Independent shops mix with larger retailers, creating a fun and dynamic atmosphere.

The styles here reflect current street fashion trends, making it a hotspot for those who want to stay on top of Korean fashion.

It’s also a great place for picking up stylish yet budget-friendly outfits.

Located near Jongno 5-ga Station (Line 1), Gwangjang Market is a bustling place for cheap shopping and food in Seoul.

It’s famous for vintage clothing and traditional fabrics, including silk and hanbok.

Besides shopping, the market is well-known for its street food.

Try popular local dishes like bindaetteok (mung bean pancakes) and mayak gimbap (mini seaweed rice rolls).

The atmosphere and variety of goods make it a must-visit for a budget shopping experience.

Goto Mall is located under the Express Bus Terminal (Lines 3, 7, and 9) and stretches over 800 metres with more than 600 shops.

It’s one of the best spots for cheap fashion, accessories, and home decor in Seoul.

Prices here are affordable, and the mall is popular with students and young professionals.

You’ll find Korean brands and stylish pieces perfect for daily wear.

Goto Mall is also air-conditioned, making it a comfortable place for a long shopping spree.

Perfect to include in any well-rounded Seoul shopping itinerary.

This shopping centre offers over 200 shops and is located directly beneath Gangnam Station (Line 2 and Shinbundang Line).

It caters to those looking for mid-range fashion, accessories, and cosmetics.

Popular Korean brands like Chuu, Stylenanda, and MixxMix are found here.

Many shops offer better prices if you pay in cash.

Gangnam Underground Shopping Centre is a convenient place to shop before heading out to explore the rest of Gangnam.

Located in the Gangnam district and connected to Samseong Station (Line 2), COEX Mall is one of Seoul’s largest underground malls.

It features mid-range and international brands like Uniqlo, Zara, and H&M.

The mall also houses the COEX Aquarium, a cinema and a library, making it more than just a shopping spot for tourists.

Restaurants serving various cuisines make it a good place to relax after shopping.

Garosu-gil in Sinsa-dong (near Sinsa Station, Line 3) is a tree-lined street known for its boutique shops and local designer brands.

It offers a mix of mid-range fashion, unique accessories, and lifestyle goods.

Brands like 87MM and O!Oi have stores here, along with chic cafes and dessert shops.

Garosu-gil’s relaxed vibe and stylish offerings make it a favourite among young Seoulites.

Accessible from Dongdaemun History & Culture Park Station (Lines 2, 4, and 5), DDP is not just a landmark but also a hub for mid-range shopping.

The complex hosts design shops, exhibitions, and events, alongside fashion outlets.

Nearby shopping malls like Doota and Migliore also offer various clothing and accessories.

The area is lively at night, attracting crowds with its vibrant energy.

Short for Hongik University, Hongdae is known for its creative and youthful vibe.

It’s located near Hongik University Station (Line 2, AREX), with boutiques, vintage stores, and Korean streetwear labels offering mid-range prices.

Hongdae is also a cultural hotspot with live performances, art shows, and themed cafes.

It’s an ideal spot for those wanting a unique and artistic shopping experience in Seoul.

Common Ground is a trendy shopping complex made of shipping containers, located near Konkuk University Station (Lines 2 and 7).

It focuses on mid-range street fashion and lifestyle goods from local designers.

The open-air plaza also hosts weekend markets, pop-up shops, and live events.

With an Instagrammable setup and curated fashion items, it’s a fun place to shop and hang out.

Connected to Yeongdeungpo Station (Line 1), Times Square Mall is one of the largest complexes in western Seoul.

It offers mid-range shopping with a wide range of fashion brands, electronics, and home goods.

The mall also features a cinema, a hotel, and multiple restaurants.

It’s a great place to enjoy a day of shopping and entertainment.

This upscale street in Gangnam is a hotspot for luxury shopping in Seoul.

Located near Apgujeong Rodeo Station (Bundang Line), it’s lined with flagship stores of international brands like Chanel, Prada, and Louis Vuitton.

Korean designer labels such as Wooyoungmi and Blindness also have boutiques here.

Celebrities are known to frequent the area, adding to its stylish allure.

The street is ideal for shoppers looking for premium fashion and accessories.

Located near Apgujeong Rodeo Station (Bundang Line), Apgujeong Rodeo Street offers a refined shopping atmosphere.

It features high-end fashion brands, luxury jewellery shops, and Korean designer boutiques.

Brands such as Balenciaga, Saint Laurent, and KYE have a strong presence.

The area hosts fashion shows and cultural events throughout the year, creating a dynamic upscale shopping experience.

Galleria Department Store in Apgujeong is one of Seoul’s top luxury shopping destinations.

Easily accessible from Apgujeong Station (Line 3), it comprises two buildings, which are Luxury Hall East and Luxury Hall West.

Here, you’ll find global brands like Givenchy, Fendi, and Dior, along with premium Korean designers like Beyond Closet.

The store’s elegant interior enhances the exclusive shopping experience.

Lotte Department Store in Myeong-dong, Jung is a major stop for luxury shopping in Seoul.

It’s connected to Euljiro 1-ga Station (Line 2) and offers a variety of designer brands, cosmetics, and duty-free shops.

It’s especially popular with tourists due to the central location and tax refund services.

From clothing to skincare, you’ll find premium products throughout the mall.

This department store has several branches, including the flagship in Apgujeong (Line 3).

Each store is designed to provide a luxurious experience with curated selections of high-end fashion, beauty, and lifestyle goods.

International and Korean luxury brands are well represented, and the service is top-notch.

Hyundai Department Store is a reliable choice for quality shopping in Seoul.

Situated in Cheongdam-dong, Boon the Shop is reachable via Apgujeong Rodeo Station (Bundang Line).

It’s a high-end concept store, offering international labels and emerging Korean designers.

The store’s minimalist layout and artistic presentation make it a favourite among local fashion insiders and tourists.

If you appreciate avant-garde fashion, Boon the Shop is not to be missed.

Seongsu-dong has become a hotspot for indie brands and pop-up shops in recent years.

Known as the “Brooklyn of Seoul,” it attracts a crowd looking for unique fashion and lifestyle products that cannot be found elsewhere.

The neighbourhood is full of creative studios and cafes, making it an inspiring place to spend a day shopping.

Many small designers use this area to launch their collections, which often include sustainable and handcrafted items.

Visitors can expect an authentic local vibe with a focus on quality and originality.

Seongsu-dong is perfect for those wanting to discover new Korean labels off the beaten path.

Hannam-dong is the luxury district in Seoul, home to high-end boutiques and concept stores.

It features a carefully curated selection of international and Korean designer brands.

The area offers a sophisticated shopping experience with beautifully designed stores and exclusive products.

Fashion enthusiasts looking for premium quality and limited editions often head here.

Aside from fashion, there are art galleries and gourmet restaurants that make Hannam-dong a stylish destination.

It’s ideal for visitors who prefer a more refined and elegant environment.

Ikseon-dong is one of Seoul’s trendiest neighbourhoods in 2025, especially for those seeking unique souvenirs and locally designed items.

The area is known for its restored hanok houses and modern design boutiques.

You can find handcrafted accessories, home decor, fashion pieces, and skincare products that reflect modern Korean taste.

The narrow lanes are also filled with aesthetically pleasing cafes and dessert shops, making it a popular stop for shopping and leisure.

Here, shoppers often discover one-of-a-kind items that feel personal and thoughtfully made.

As the largest traditional market in South Korea, Namdaemun Market is a favourite for cheap shopping in Seoul.

It’s located near Hoehyeon Station (Line 4) and features thousands of stalls selling clothes, bags, accessories, kitchenware, and street food.

Bargaining is common here, and most vendors prefer cash.

The market is vibrant and often crowded, so it’s best to plan your visit during the morning hours.

Don’t forget to taste local dishes like mandu (dumplings), eomuk (fish cake), and hot soups served at the food stalls.

Insadong offers a unique cultural twist to shopping in Seoul.

Located near Anguk Station (Line 3), this historic neighbourhood is known for its traditional Korean crafts, antiques, and artwork.

Stroll down Insadong-gil and browse handmade paper (hanji), calligraphy tools, and folk art.

The area is also home to hanok-style tea houses and restaurants where you can enjoy a quiet break from shopping.

It’s perfect for picking up meaningful souvenirs and gifts with a traditional Korean flair.

Music Korea is a well-known store in Myeongdong, offering official K-pop merchandise, including albums, DVDs, and lightsticks.

The store frequently hosts fan events, such as idol video calls and fan signings, providing fans with unique experiences.

Music Korea's knowledgeable staff can assist shoppers in finding specific items.

The store's central location makes it convenient for visitors.

Music Korea is a go-to destination for fans seeking authentic K-pop merchandise.

Located in the youthful and energetic area of Hongdae, the WithMuu is a must-visit for dedicated K-pop fans.

This official retailer offers a wide selection of merchandise from top K-pop groups, including albums, lightsticks, photo cards, and concert goods.

The store layout is clean and easy to browse, making it enjoyable even for first-time visitors.

Since WithMuu is a trusted name in the K-pop community, you can shop here with confidence knowing that all items are authentic.

It’s also a great place to check for pre-order benefits and fan events.

After shopping, you can explore the nearby cafes and street performances that make Hongdae so popular with younger crowds.

Buruttrak is a K-pop store in Seoul that offers a combination of official albums, older records, DVDs, lightsticks, and unofficial merchandise.

It's slightly more expensive than those available in the Myeongdong Underground Shopping Center, but they have a lot of items.

The store is located in the Myeongdong area, making it easily accessible for fans.

Buruttrak is known for its extensive collection and is a popular spot for K-pop enthusiasts.

As Korea’s largest health and beauty chain, Olive Young is a go-to spot for skincare lovers.

The Myeongdong flagship store is popular due to its various Korean skincare brands, from COSRX and Dr. Jart+ to lesser-known indie labels.

With regular discounts and multilingual staff, it’s very tourist-friendly.

The store is spacious and well-organised, making it easy to test products and find what suits your skin type.

You’ll also find exclusive bundles and travel-sized items ideal for souvenirs.

This location stays open late, perfect for squeezing in some skincare shopping after dinner.

Located in the Garosu-gil area, ARITAUM offers skincare and makeup products under the Amorepacific umbrella, including Laneige, IOPE, and Mamonde.

The sleek interior and attentive staff create an upscale yet welcoming atmosphere.

It’s a great spot for discovering new product lines or stocking up on Korean beauty staples.

Many items are only available in Korea, making this store ideal for finding unique gifts or restocking favourites.

Sampling is encouraged, and the staff often provide tailored recommendations.

After shopping, you can explore the cafes and boutiques that make Garosu-gil a trendy shopping spot.

CHICOR continues to be a premier destination for beauty enthusiasts in Seoul.

The branch located within Starfield COEX Mall in Gangnam offers a curated selection of Korean and international skincare brands.

With its modern layout and interactive product displays, shoppers can explore various beauty products, from cult favourites to emerging indie labels.

The store's environment and knowledgeable staff make for an enjoyable shopping experience.

Its convenient location in COEX Mall also allows visitors to combine their beauty shopping with other leisure activities in the area.

Shopping in Seoul can be a fun and rewarding experience if you know a few helpful tips.

Here are some practical suggestions to make your trip more enjoyable:

Seoul offers various public transportation options that make shopping in Seoul convenient and accessible for tourists, including:

Exploring the best shopping areas in Seoul becomes effortless with these transport options, allowing you to make the most of your retail journey.

Overall, shopping in Seoul offers something for every taste and budget, from traditional markets to high-end fashion streets.

Whether looking for the latest skincare, unique souvenirs or luxury fashion, this city has it all.

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Traveloka is very easy to use, allowing you to compare options, read reviews, and complete your bookings in just a few taps.

Trust me, planning your trip to Seoul becomes simpler and stress-free with Traveloka!

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