Jeonju, South Korea’s first UNESCO City of Gastronomy, is a must-visit destination for food lovers and culture seekers alike. This charming city is celebrated as the birthplace of bibimbap and bean sprout and rice soup, offering visitors an authentic taste of Korean tradition. While strolling through its historic streets, you can also experience Jeonju’s unique Gamaek beer culture and explore the deep roots of the Joseon dynasty.

Known as the hometown of King Taejo (Yi Seong-gye), the founder of the Joseon dynasty, Jeonju perfectly blends heritage and flavour. It’s also famous for local delights like Jeonju bibimbap, Jeonju bean sprout and rice soup, and the popular Jeonju choco pie. Beyond its culinary fame, Jeonju captivates visitors with its hanok villages, traditional Korean houses that beautifully showcase the nation’s architectural grace.

Only about two hours from Seoul Station by KTX, Jeonju offers a perfect day-trip or weekend escape where travellers can savour Korea’s rich history, timeless recipes, and warm hospitality—all in one unforgettable city.

Gaengnidan Street, often called Gaeksa Street by locals, is Jeonju’s trendiest hangout spot. The name “Gaeksa” comes from state guesthouses that once accommodated government officials travelling on duty during the Joseon dynasty. One such historic site, the Pungpaejigwan Guesthouse, stands at the entrance of the road, giving the street its traditional name.

Today, Gaengnidan Street perfectly blends heritage and modern charm. The area buzzes with stylish cafés, boutique shops, and restaurants offering everything from authentic Korean dishes to global cuisines. It’s a favourite gathering place for young locals in their 20s and 30s, as well as travellers seeking to experience Jeonju’s vibrant urban culture.

Whether you’re here for food, fashion, or just a leisurely stroll, Gaengnidan Street captures the creative spirit and contemporary side of Jeonju City.

Address: 10-1, Jungang-dong 2(i)-ga, Wansan-gu, Jeonju-si, Jeonbuk State

Opening Hours: Varies by store

Don’t miss a visit to JIFF Film Street, another must-see attraction in Jeonju. Every year at the end of April, the city comes alive with the Jeonju International Film Festival (JIFF), one of Korea’s most celebrated independent film events. During this time, colourful movie posters line the walls stretching from JIFF Film Street all the way to Gaengnidan Street, creating a festive cinematic atmosphere.

Film enthusiasts can catch screenings of local and international films at cinemas along Gaengnidan Street and the Jeonju Dome, the official venue for the festival’s opening and closing ceremonies. Whether you’re a film buff or simply love cultural experiences, JIFF Film Street offers a unique glimpse into Jeonju’s creative and artistic side.

As night falls, Gaengnidan Street comes alive with locals and visitors in search of “Gamaek,” Jeonju’s beloved casual beer culture. The term Gamaek combines “gage” (corner store) and “maekju” (beer), referring to the local tradition of enjoying an ice-cold beer with simple snacks at convenience stores instead of bars.

This unique drinking custom began with Jeonju’s workers, who would unwind after a long day with beer and small bites at nearby shops. Over time, it grew into a signature social culture that reflects the city’s friendly and down-to-earth spirit.

Today, modern Gamaek spots along Gaengnidan Street serve classic favourites like dried pollack fillet, rolled omelette, and peanuts, alongside their own signature menus. It’s the perfect way to experience Jeonju’s nightlife and mingle with locals while sampling an authentic slice of the city’s laid-back charm.

Address: 16, Hyeonmu 2-gil, Wansan-gu, Jeonju-si, Jeonbuk State

Opening Hours: 15:00-01:00 of the following day / Closed Sundays

Just a 10-minute walk from Gaengnidan Street, you’ll find Hankookjib, one of Jeonju’s most iconic eateries. Established in 1952, this historic restaurant is widely recognised as the birthplace of Jeonju bibimbap and even earned a spot in the 2011 Michelin Guide South Korea.

Bibimbap, which literally means “mixed rice,” is one of Korea’s most famous traditional dishes. It features a colourful assortment of steamed rice topped with seasoned vegetables such as bracken, spinach, and bean sprouts, all mixed together with a flavourful sauce. The key ingredient is gochujang, a spicy red chili paste that adds a distinct kick and is also a staple in many other Korean dishes.

For those wanting to explore more flavours, Hankookjib offers variations topped with stir-fried beef, beef tartare, cockles, and other local ingredients—making it a must-visit spot for anyone eager to taste the authentic flavours of Jeonju.

At Hankookjib, diners can savour two signature variations of Jeonju bibimbap — the classic Jeonju bibimbap and the hot stone pot bibimbap. Both dishes share the same fresh, colourful ingredients but differ in presentation. The traditional version is served in a brass bowl, a hallmark of Korean royal dining, while the hot stone version is presented in a heated stone pot, keeping the rice deliciously crisp and warm until the very last bite.

What makes Hankookjib’s bibimbap even more special is its inclusion of hwangpomuk, one of the 10 Tastes of Jeonju. Hwangpomuk is a soft, golden-hued mung bean jelly, naturally coloured with gardenia seeds. This delicate “muk” dish, made by boiling and solidifying grain starch, adds a silky texture and subtle flavour that perfectly complements the vibrant mix of vegetables and sauces.

Since Jeonju bibimbap also includes key local ingredients like bean sprouts and summer squash—both part of the 10 Tastes of Jeonju—it’s truly a dish that lets you experience the authentic flavours of Jeonju in every bite.

Address: 119, Eojin-gil, Wansan-gu, Jeonju-si, Jeonbuk State

Opening Hours: 09:30-21:00 (break 16:00-17:00)

Just an 8-minute walk from Hankookjib, Jeonju Nanjang is a fascinating indoor interactive museum that brings Korea’s modern history to life. The museum showcases a private collection of nostalgic items gathered over 25 years, offering visitors a delightful journey through Korea’s past pop culture and everyday life.

K-drama fans will especially love Jeonju Nanjang — it features props and memorabilia seen in popular series such as Squid Game and the Reply franchise. You can spot the exact payphones used by Deok-sun in Reply 1988, Shi-won’s radio from Reply 1997, and even the marbles featured in Squid Game.

The museum also offers fun hands-on experiences, including making dalgona (honeycomb candy), reading vintage comics in a retro comic book library, playing arcade games, and even carrying coal briquettes with an A-frame carrier—just like in old Korean neighbourhoods. With nearly 80 themed zones, Jeonju Nanjang is a must-visit attraction where visitors can relive childhood memories and immerse themselves in Korean pop culture.

Address: 33-20, Dongmun-gil, Wansan-gu, Jeonju-si, Jeonbuk State

Opening Hours: 10:00-19:00 (last admission 18:00)

Just a 3-minute walk away, you’ll find the iconic Jeonju Hanok Village, the largest hanok village in South Korea with nearly 700 traditional Korean houses. This beautifully preserved area offers a glimpse into the country’s rich cultural heritage and architectural charm.

What makes Jeonju Hanok Village truly special is how it continues to uphold Korea’s timeless traditions amid the country’s fast-paced modern life. Strolling through its quiet alleyways, visitors can experience the harmony of history, craftsmanship, and culture that defines Jeonju’s identity.

Address: 99, Girin-daero, Wansan-gu, Jeonju-si, Jeonbuk State

Opening Hours: Open all year round

The charming alleyway connecting Jeonju Hanok Village to Gyeonggijeon Shrine is a paradise for street food lovers. As you stroll along, you’ll find an irresistible variety of treats—from grilled cheese and baguette sandwiches filled with bibimbap, to octopus skewers and the famous Jeonju choco pie. It’s the perfect place to snack your way through authentic Jeonju flavours while exploring the city’s cultural heart.

Beyond its food scene, Jeonju Hanok Village is surrounded by historic landmarks such as Gyeonggijeon Shrine, Jeondong Catholic Cathedral, and Omokgyo Bridge, each offering a glimpse into Korea’s rich past. The village is also recognised as a Cittaslow (Slow City), celebrating a lifestyle that values tradition, community, and mindful living.

So take your time, wander at your own pace, and enjoy a leisurely walk through history as you savour the charm, flavours, and serenity of Jeonju Hanok Village.

Gyeonggijeon Shrine, built in 1410, is one of Jeonju’s most significant historic landmarks. The shrine was constructed to enshrine the royal portrait of Yi Seong-gye, better known as King Taejo, the founder of the Joseon dynasty. Today, visitors can view the replica portraits displayed in the Jeongjeon Hall and the Royal Portrait Museum, while the original royal painting is carefully preserved in a protected storage facility.

Each autumn, Gyeonggijeon Shrine comes alive with a cultural festival dedicated to the legacy of King Taejo. The event features traditional performances, exhibitions, and programs inspired by the royal portrait and Joseon history, offering travellers a vivid glimpse into Korea’s regal heritage.

A visit to Gyeonggijeon Shrine is a must for anyone exploring Jeonju Hanok Village, perfectly blending history, architecture, and cultural charm in one serene setting.

Gyeonggijeon Shrine is also a favourite photo spot among couples and friends, especially those dressed in hanbok, the elegant traditional Korean attire. Walking through the shrine grounds in colourful hanbok offers a truly immersive way to experience Korea’s royal heritage and timeless beauty.

One of the most popular photography spots is the bamboo forest, where sunlight filters gently through the tall green stalks, creating a serene backdrop. During spring, the area bursts into colour with vibrant red plum blossoms, while in autumn, the golden ginkgo trees turn the shrine into a stunning seasonal landscape.

For travellers visiting Jeonju Hanok Village, renting a hanbok and capturing a few memorable photos at Gyeonggijeon Shrine is a must-do experience — a perfect blend of culture, history, and charm.

Address: 44, Taejo-ro, Wansan-gu, Jeonju-si, Jeonbuk State

Opening Hours: 09:00-19:00 (Open until 18:00 in winter)

Standing just across the road from Gyeonggijeon Shrine, the Jeondong Catholic Cathedral offers a striking contrast to the traditional hanok of Jeonju Hanok Village. Recognised alongside Seoul’s Myeongdong Cathedral and Daegu’s Gyesan Cathedral, it is celebrated as one of the three most beautiful Catholic churches in South Korea.

Jeondong Catholic Cathedral holds deep historical and spiritual significance, as it was built on the very site where Korea’s first Catholic martyrs were executed for their faith during the Joseon dynasty. At that time, Confucian ideals such as filial piety and loyalty defined Korean society, and the Catholic belief in equality before God stood in stark opposition to the rigid social hierarchy. This clash led to nearly a century of persecution, making the cathedral a powerful symbol of faith and resilience.

Completed in 1914 under the design of Father Poisnel, who also contributed to the interior of Myeongdong Cathedral, Jeondong Catholic Cathedral is a masterpiece of Byzantine and Romanesque architecture. Its red brick walls, rounded bronze bell towers, and grand façade exude a timeless beauty that stands majestically amid Jeonju’s historic streets. It also holds the distinction of being the oldest and largest Western-style building in the Jeolla-do region, making it an unmissable stop for anyone exploring Jeonju’s cultural and architectural landmarks.

Address: 51, Taejo-ro, Wansan-gu, Jeonju-si, Jeonbuk State

Opening Hours: 09:00-17:00 (Not available during mass time)

Mass: Monday-Friday 06:00 / Tuesday-Friday 11:00 / Saturday 06:00, 16:00, 18:00 /Sunday 06:00, 09:00, 10:30, 17:00

After exploring Jeonju Hanok Village, Gyeonggijeon Shrine, and Jeondong Catholic Cathedral, take a moment to relax and unwind at Gyodong Dawon, located just a 5-minute walk from the cathedral. This charming traditional tea house is set inside a century-old hanok, offering a calm retreat from the bustling streets outside.

At Gyodong Dawon, visitors can enjoy a selection of authentic Korean teas and traditional desserts, all served in a serene courtyard surrounded by beautiful wooden architecture. It’s the perfect spot to rest your feet, soak in the peaceful atmosphere, and experience Korean tea culture at its finest — a must-visit stop for anyone exploring Jeonju’s cultural heart.

Unlike modern cafés, Gyodong Dawon offers a more traditional experience, serving a variety of Korean teas such as yellow tea, green tea, and Pu’er tea instead of coffee. Visitors can even learn how to brew tea themselves — a relaxing and hands-on way to immerse in Korean tea culture and tradition.

To complement your drink, the tea house also serves a delightful range of handmade Korean sweets. Try the red bean paste jelly flavoured with citrus, pumpkin, and chestnuts, along with the crispy honey cookies and soft snow white rice cakes. Each bite pairs perfectly with a warm cup of tea, creating a soothing and authentic Jeonju tea experience.

One of Gyodong Dawon’s signature treats is the red bean paste jelly, or yanggaeng in Korean. This soft and delicate dessert is made by boiling and setting a mixture of red beans, sugar, syrup, and agar. While yanggaeng is typically known for its sweetness, Gyodong Dawon’s version is crafted with a lighter touch, allowing the natural flavours of the ingredients to shine through — making it the perfect pairing with a soothing cup of warm tea.

After your tea break, take a moment to appreciate the peaceful surroundings of Gyodong Dawon. From teacups neatly displayed on the walls to sunlight streaming through the window-side seats and stacks of firewood by the entrance, every corner exudes calm and traditional charm. Inside, the main hall offers floor seating with the comforting warmth of ondol, Korea’s traditional underfloor heating system, while the annex features tables and chairs for those who prefer a modern touch. Visitors can choose whichever setting suits them best and simply relax in the serene atmosphere of Jeonju’s beloved tea house.

Address: 65-5, Eunhaeng-ro, Wansan-gu, Jeonju-si, Jeonbuk State

Opening Hours: Weekdays, Sunday 11:00-20:00Saturday 11:00-21:00Closed Tuesdays

Jeonju Hyanggyo Local Confucian School is one of the city’s most peaceful and historical attractions. During the Goryeo and Joseon dynasties, hyanggyo served as regional educational institutions, similar to today’s middle or high schools. This well-preserved site features traditional buildings such as the Myeongnyundang Lecture Hall and Daeseongjeon Hall, which enshrines the memorial tablet of Confucius.

In autumn, Jeonju Hyanggyo transforms into a breathtaking spot filled with golden ginkgo leaves and vibrant maple trees. Don’t miss the magnificent 400-year-old ginkgo tree standing proudly in front of Daeseongjeon Hall — it’s one of the best photo spots in Jeonju, especially for those who love nature and heritage.

A visit to Jeonju Hyanggyo offers the perfect mix of history, culture, and tranquillity, making it a must-see destination for travellers exploring Jeonju Hanok Village and nearby Jeonju attractions.

Address: 139, Hyanggyo-gil, Wansan-gu, Jeonju-si, Jeonbuk State

Opening Hours: Winter 10:00-17:00Summer 09:00-18:00 Closed Mondays (Check the official website for irregular closures)

End your Jeonju trip at the Omokdae Historic Site, one of the best viewpoints in Jeonju overlooking the stunning Jeonju Hanok Village. As you walk up, take a moment to rest and admire the mix of traditional hanok roofs and modern city buildings — a beautiful contrast, especially at sunset when the village lights start to glow.

Omokdae is also rich in Korean history, known as the place where General Yi Seong-gye celebrated his victory over Japanese forces in 1380 before founding the Joseon dynasty. Don’t miss the small pavilion near the monument, believed to have been built by Yi himself.

Perfect for those searching for scenic spots in Jeonju, sunset views, and historical attractions near Jeonju Hanok Village.

Address: 55 Girin-daero, Wansan-gu, Jeonju-si, Jeonbuk State

Bean Sprout and Rice Soup (Kongnamul Gukbap) is one of Jeonju’s signature dishes and a must-try for food lovers visiting the city. While this comforting soup can be found throughout Korea, the Jeonju version has its own unique twist. Instead of cracking a raw egg directly into the boiling soup like in Seoul, Jeonju’s style comes with a poached egg served separately. Locals often mix some broth and seaweed flakes into the egg or use it as a dipping sauce for the bean sprouts.

You’ll find many bean sprout and rice soup restaurants near Gyo-dong, an area famous for its clean water from Namcheon and Seocheon Streams, which gives Jeonju’s bean sprouts their fresh and crisp quality. These eateries later expanded into Nambu Market, making it a go-to spot for authentic Jeonju street food.

The soup itself is light yet flavourful, with a mild spiciness that warms you up instantly. It’s usually served with kimchi, salted squid, and radish sides that perfectly balance the taste. Don’t forget to try moju, Jeonju’s traditional sweet rice wine made from boiled makgeolli with herbs, often enjoyed as a mild and soothing hangover drink.

This simple yet rich dish truly captures the taste of Jeonju cuisine, making it a must-eat for anyone looking to experience authentic Korean comfort food.

Address: 88, Dongmun-gil, Wansan-gu, Jeonju-si, Jeonbuk State

Opening Hours: 07:00-21:00 (last order 20:30)

Credit: https://english.visitkorea.or.kr/