Benidorm this ain't. Vinaros is a Spanish tourist secret. Not so easy to get to so not too many tourists. it's a working town that doesn't close in the shoulder months. A modern, mile long promenade separates safe sandy beaches from an old, mainly pedestrianised town that's quiet with excellent boutiques, bars and restaurants.
Hotel Nou (New) Casablanca in a quiet side street is a short walk from the centre and beaches. The offending church clock is not at all intrusive and can prove useful when waking with the shutters closed. One would not want to miss the excellent complimentary continental breakfast.