I just returned from a stay at Rui Hotel Negril. The resort is clean and was recently updated. The bed was comfortable and the room was sound proof - I only heard neighbors once in the hallway. The entertainment staff are very engaging, and most of the bartenders went out of their way to fun. The food is pretty good for an all inclusive. Drinks are mysteriously weak, but the beach and water were fantastic. There are lots of vendors on the beach, but if you said no thank you to whatever they were selling, they were very respectful and moved on.