The location is in the 'garment district' which really means 'women's underwear district'. The shops in the immediate proximity of the hotel are only open during the day and not anything you'd shop at. But it's only 2 blocks from the Grand Bazaar and Spice Market and a few blocks from Sultanahmet so it's a great place to base your day activities and still let you return to get some rest or drop off your purchases.
The breakfast is possibly the best I've ever experienced. They have American, European and truly Turkish breakfast options. (American = eggs and sausage and pastries, European = cold cuts and yogurt and pastry, Turkish = olives, vegetables, fruit, cheese and bread). It's an amazing experience and the restaurant has a panoramic view of the north shore of the golden horn and with views of Suleymaniye mosque and Hagia Sophia. Quite a way to start the day!
Rooms are clean and well appointed. Staff is friendly and helpful. Definitely would stay here again without hesitation.