Things to do in Puglia

About Apulia, Italy

Imagine a place where ancient history whispers from crumbling castles, sun-drenched beaches meet turquoise waters, and the scent of olive groves hangs heavy in the air. That's Apulia, a region in southern Italy brimming with character and charm. Forget the usual tourist traps; Apulia offers an authentic Italian experience, perfect for the adventurous millennial or Gen Z traveller looking for something a little different. Think spontaneous road trips along dramatic coastlines, charming towns steeped in tradition, and delicious food that will leave you craving more. Planning a trip from Vietnam? Traveloka, Southeast Asia’s leading travel platform, can help you find cheap flights, hotels, and car rentals to make your Apulian adventure a reality.

Top Attractions & Must-Visit Places in Apulia, Italy

• Alberobello: Famous for its unique trulli houses – conical-roofed dwellings that look like something out of a fairytale. Wander the charming streets and soak up the atmosphere.
• Ostuni: Known as the "White City," Ostuni's dazzling whitewashed buildings climb a hill overlooking the Adriatic Sea. Explore its labyrinthine streets and enjoy breathtaking views.
• Polignano a Mare: A picturesque clifftop town with stunning sea views and dramatic coastal walks. Don't miss the chance to swim in the crystal-clear waters.
• Lecce: A Baroque masterpiece, Lecce is filled with ornate churches, grand palaces, and charming squares. Its rich history and architectural beauty are captivating.
• Matera (Basilicata, nearby): While technically in the neighbouring Basilicata region, Matera's Sassi – ancient cave dwellings – are a short trip from Apulia and are well worth the visit. It's a truly unique and unforgettable experience.

What Makes Apulia, Italy Unmissable?

Apulia offers a unique blend of stunning landscapes, rich history, and vibrant culture. It's a place where you can explore ancient ruins, relax on pristine beaches, and indulge in delicious local cuisine, all in one trip. The region's laid-back atmosphere and friendly locals create a welcoming environment for travellers. It's the perfect escape from the hustle and bustle of everyday life, offering a chance to reconnect with yourself and nature.

The Ultimate Apulia, Italy Bucket List

1. Explore the trulli houses of Alberobello.
2. Get lost in the whitewashed streets of Ostuni.
3. Take a dip in the sea at Polignano a Mare.
4. Marvel at the Baroque architecture of Lecce.
5. Enjoy a traditional Apulian cooking class.
6. Visit a local winery and sample the region's renowned wines.
7. Hike along the stunning coastline.
8. Explore the ancient ruins of Egnazia.
9. Experience the vibrant atmosphere of a local festival (if timing allows).
10. Take a day trip to Matera.

Best Zones & Areas to Explore in Apulia, Italy

The Salento Peninsula:

This southernmost part of Apulia boasts stunning beaches, charming towns, and a vibrant nightlife. It's perfect for those who love to explore and experience local culture.

Gargano National Park:

For nature lovers, Gargano National Park offers breathtaking scenery, hiking trails, and opportunities for wildlife spotting. It's a great place to escape the crowds and enjoy the peace and quiet.

Itria Valley:

This picturesque valley is dotted with charming towns, olive groves, and vineyards. It's perfect for those who enjoy a slower pace of travel and appreciate the beauty of the Italian countryside.

Best Areas for Different Travelers in Apulia, Italy

• Solo Travelers: Lecce and Ostuni offer a great mix of history, culture, and vibrant nightlife.
• Families: Alberobello and the beaches of the Salento Peninsula are perfect for families with children.
• Adventure Seekers: Gargano National Park offers plenty of hiking and outdoor activities.
• Luxury Lovers: Many charming boutique hotels and luxurious resorts can be found throughout the region, particularly along the coast.

Eat Like a Local: Must-Try Foods in Apulia, Italy

• Orecchiette with Cima di Rapa: A classic Apulian pasta dish featuring small ear-shaped pasta and a bitter green vegetable.
• Fave e Cicorie: A simple but delicious dish of fava beans and chicory.
• Seafood: Apulia's coastline offers fresh seafood, prepared in a variety of ways.
• Pane di Altamura: A crusty bread from Altamura, perfect for dipping in olive oil.
• Local Wines: Apulia produces a variety of excellent wines, including Primitivo and Negroamaro.

Festivals, Events & Local Traditions in Apulia, Italy

Apulia hosts numerous festivals throughout the year, celebrating local traditions and culture. Check local listings closer to your travel dates to discover what's on. Many smaller towns have their own unique celebrations, offering a truly authentic experience.

Best Time to Visit Apulia, Italy

The best time to visit Apulia is during the shoulder seasons (spring and autumn). The weather is pleasant, the crowds are smaller, and the prices are generally lower. Summer can be very hot, especially in July and August. Winter can be mild, but some businesses may have reduced hours.

Transportation Options in Apulia, Italy

Getting around Apulia is relatively easy. Buses are a common and affordable way to travel between towns and cities. Trains connect major cities, while renting a car offers the most flexibility for exploring the region's more remote areas. Local buses are also available within towns and cities.

Shopping Highlights

Apulia offers a variety of shopping opportunities, from local markets selling fresh produce and artisan crafts to boutiques offering stylish clothing and accessories. Look for local ceramics, olive oil, and wine as unique souvenirs.

Hidden Gems & Off-the-Beaten-Path Spots

Venture beyond the main tourist areas to discover Apulia's hidden gems. Explore smaller towns and villages, hike along less-known trails, and discover secluded beaches. Talking to locals can often uncover the best-kept secrets.

Staying Connected in Apulia, Italy

Most major towns and cities have good mobile phone coverage. Consider purchasing a local SIM card or ensuring your international roaming plan is suitable for your needs. Wi-Fi is readily available in many cafes, restaurants, and hotels.

Final Call: Is Apulia, Italy Your Next Trip?

With its stunning landscapes, rich history, vibrant culture, and delicious food, Apulia is a destination that will captivate your senses. Whether you're a seasoned traveller or a first-time explorer, Apulia offers something for everyone. Start planning your adventure today with Traveloka, Southeast Asia’s leading travel platform, offering extensive transportation options like cheap flights, cheap hotels, car rentals, and airport transfers to make your trip seamless and unforgettable. Escape the ordinary and discover the magic of Apulia!