If I could rate this higher than 10, I would! I'll start with... I'm picky about hotels and do a lot of research before choosing a place. I'm looking for 1) great location 2) cleanliness 3) charm 4) sufficient counter space in the bathroom 5) visually appealing 6) friendly staff 7) reasonably priced. This hotel had all of this - and more. In every category it was absolutely excellent. We stayed in Seville for five nights, using it as a base to see Ronda and the White Villages, as well as Cordoba. The hotel is not only centrally located, but it is in the most beautiful and charming area of the city. Spanish architecture, horse and carriages, and it is on the backside of the ROYAL ALCAZAR. (Get tickets in advance.) We stayed in Room 15, which had a separate balcony, and which looked out into the Royal Gardens.
In addition, the staff - Ana and Simon - were absolutely lovely and helpful.
Cannot give this a better recommendation.