Welcome to Shanghai! A city where skyscrapers shimmer, streetwear is snapped daily, and fashion never takes a day off. This metropolis is a magnet for trendsetters, creatives, and style hunters, and it's not hard to see why.

If you’re chasing the latest drop, scouting indie labels, or getting something custom-tailored, Shanghai delivers style in every form, especially when it comes to Douyin fashion and the eye-catching Douyin outfit trends that dominate the streets.

From glitzy malls to secret boutiques tucked into laneways, the city's fashion culture is as diverse as its skyline. In this guide, you’ll find everything from high-street staples and vintage treasures to streetwear gems and budget bargains.

Activities to Enjoy With Friends in Shanghai

So grab your best tote and get ready! Shanghai is a shopper’s playground, and the racks are calling.

Sleek, sophisticated, and undeniably stylish—Huaihai Road is where international fashion rubs shoulders with local flair. The vibe here is cosmopolitan, with leafy boulevards lined with luxury brands and crowd-pleasing high-street stores.

It’s the place to go if you’re after ZARA, H&M, Uniqlo, or COS, but also home to designer labels like Cartier, Tiffany & Co., and Chanel. For the fashion-forward crowd, IAPM Mall and Lane Crawford are must-visits, along with niche boutiques hidden just off the main drag.

Top tip: Shop on weekdays when it’s less crowded, and keep an eye out for seasonal sales that make luxe looks a bit more budget-friendly.

This iconic stretch offers the best of both worlds—luxury fashion and everyday trends side by side. Whether you're ready to splash out or stick to your budget, there's something here for everyone.

Check out Plaza 66 for your dose of big-name designers, from Gucci to Louis Vuitton. For a curated mid-range experience, wander into HKRI Taikoo Hui, packed with global brands and sleek cafés. Want to grab edgy streetwear? Westgate Mall is your go-to.

Why shop here? It’s dynamic, diverse, and packed with style inspo on every floor.

Step into Tianzifang, and you’ll feel like you’ve found a secret fashion garden. Nestled in renovated alleyways, this artsy pocket is brimming with indie clothing stores, quirky accessories, and pieces you won’t see anywhere else.

It’s the ideal place to pick up a statement jacket, a hand-stitched handbag, or just something that screams “one-of-a-kind.” Local designers often rotate in and out with pop-up stores, so there’s always something new to discover.

Shopping tip: Don’t rush—Tianzifang rewards the curious shopper. Duck into those tiny ateliers and ask about the maker’s story.

Polished and perfectly curated, Xintiandi combines shikumen architecture with the sleekest names in fashion. Upscale athleisure, high-end Chinese labels, or international favourites, this district oozes elegance.

Expect premium shops, beautifully restored storefronts, and just the right amount of modern minimalism. When your arms are full, pop into one of the nearby boutique cafés or restaurants for a stylish recharge.

Xintiandi is where heritage meets high fashion—ideal for a laid-back afternoon that ends in designer bliss.

Love a bargain? Fancy yourself a streetwear connoisseur? Qipu Road Market is your chaotic, colourful haven. This massive wholesale market is where trends get tested, copied, and reinvented—often at jaw-droppingly low prices.

You’ll find graphic tees, oversized hoodies, faux leather jackets, and accessories galore. It’s not for the faint-hearted, but if you enjoy the hunt, this place is electric.

Shopping tips: Go early, bring cash, and don’t be afraid to haggle. It’s part of the experience.

For something made just for you, there’s nothing like a visit to South Bund Fabric Market. This legendary space is lined with tailors ready to stitch your dream outfit into reality—be it a custom suit, qipao, dress, or even casual separates.

You’ll choose your fabric, discuss your design, and get measured—all in one visit. Most orders are ready in a few days.

Pro tip: Bring photo references or ideas to help your tailor visualise what you want. It’s the best way to get exactly what you’re after.

Prefer your designer brands with a side of discount? Head to Shangpin Fashion Outlets, where past-season styles from big-name labels are up for grabs at reduced prices.

Expect brands like Armani, Coach, and Michael Kors alongside popular Asian fashion labels. The selection changes frequently, and while it’s a bit of a journey from the city centre, it’s worth carving out half a day for a serious fashion find.

Location tip: Take a taxi or plan a metro trip—it’s best to go with a list, comfy shoes, and plenty of time.

A luxurious base next to Huaihai Road and Xintiandi, this hotel offers a sleek stay with premium access to designer shops and chic cafés.

Centrally located on Nanjing Road, this iconic hotel is perfect for a fashion-focused city escape with access to both luxury and high-street shopping.

Modern, artsy, and right in the heart of Xintiandi’s fashion and lifestyle zone. Ideal for travellers who like a bit of flair with their comfort.

A smart, affordable choice with great service, just minutes away from West Nanjing Road’s biggest malls and boutiques.

A dependable and comfortable stay for those exploring Pudong’s fashion outlets and expo centre, all without blowing the budget.

Shanghai isn’t just a place to shop, it’s where style lives and breathes. Whether you're splurging on luxury, hunting for indie gems, or having your next favourite piece made just for you, Shanghai’s fashion scene is a thrill from start to finish.

So get ready to try on, haggle, browse, and strut—you’re about to experience one of the most fashion-forward cities in Asia.