Flying has long been a symbol of modern convenience and exploration. But in recent years, it has also become a growing concern in eco-conscious circles—leading to the rise of a global phenomenon known as "flight shaming."

If you're passionate about sustainable travel or exploring ways to minimise your impact on the environment, you've come across this term. But what does it mean, and how is it shaping how we travel? This blog takes a deep dive into flight shaming, the environmental impact of air travel, and how you can make greener choices—especially when flying from Singapore.

Flight shaming, or flygskam in Swedish, originated in Sweden in 2018. The term refers to the social movement that discourages frequent air travel due to its significant contribution to climate change. It gained international attention through climate activist Greta Thunberg, who popularised the concept by choosing trains over flights for her travels.

The movement quickly spread across eco-conscious communities worldwide. For many, it has become a symbol of environmental responsibility. By raising awareness of aviation's impact on the planet, flight shaming challenges individuals and industries to look for sustainable alternatives to flying.

Flying may be fast and convenient, but it comes with a hefty price for the environment.

Air travel is one of the most carbon-intensive modes of transportation. Studies have shown that a long-haul flight can produce up to 1 tonne of CO2 per passenger—equivalent to driving a car for several months! Each take-off, landing, and hour of flight burns enormous amounts of fuel, adding significantly to global CO2 emissions.

While flying emits a substantial amount of carbon, alternatives like trains, buses, and electric cars are far more energy-efficient. For instance, rail travel produces roughly 90% less CO2 than a flight over a similar distance. These alternatives are often as practical for shorter trips while dramatically reducing environmental impact. However, for many Singapore-based travellers, flying usually remains the only viable option for international travel.

The flight shaming movement has sparked sweeping discussions worldwide and prompted changes in the individual and industry

Airlines are increasingly adopting sustainable practices to meet the demand for greener travel. For example, some have invested in Sustainable Aviation Fuel (SAF), which produces fewer emissions than traditional jet fuel. Others have initiated carbon offset programmes that allow passengers to neutralise their flight's environmental impact by funding global sustainability initiatives.

Airports are also getting involved. Eco-friendly airports, such as Singapore’s Changi Airport, use solar panels, effectively manage waste and offer onboard carbon calculators. These efforts demonstrate the global push to align air travel with environmental goals.

Communities are also contributing to this shift. Frequent flyers are reconsidering their travel habits, opting for fewer flights or choosing direct routes to minimise emissions. Concepts like "staycations" and regional travel are gaining popularity as they allow individuals to explore the world while lowering their footprint.

Technology and innovation are paving the way forward. From electric planes to AI-driven fuel efficiency systems, industry advancements promise to reduce aviation’s environmental footprint significantly. The rise of carbon calculators, now included in tools like the Changi App, also allows travellers to make informed decisions about their impact.

If avoiding flights isn’t always an option, consider alternatives that align with sustainable travel practices:

Using platforms like Traveloka, you’ll always find options that align with eco-conscious practices. Traveloka ensures you can access direct flights, fuel-efficient airlines, and exclusive deals for budget-savvy and sustainable travellers.

Reducing your carbon footprint while flying isn’t just possible—it’s relatively straightforward with a few conscious actions.

Flight shaming is more than just a movement. It’s a call to action—a challenge to rethink how we travel and care for the planet we eagerly explore. By understanding the impact of your choices and opting for sustainable alternatives, you can enjoy the best of travel without significantly contributing to climate change.

Want to explore the world sustainably? By using Traveloka, you’re already taking a step in the right direction. With its simple and efficient booking platform, you can find direct flights, eco-friendly routes, and accommodations prioritising sustainability.

Make your next trip a green one—start planning today.