George Hotel, BW Signature Collection

Hotels
8.8
/10
Very Good
733 reviews

What Guests Say About Their Stay

Douglas
10.0
/ 10
Ideally positioned hotel within walking distance to the city centre but easily accessible via vehicle with parking. Comfortable clean and well appointed room with good decor and clean modern bathroom facilities . Tea/ coffee provided in room. Breakfast package was purchased and breakfast quality and service was superb . Would recommend and we will stay again.
Nicola
10.0
/ 10
Lovely room, modern and clean with all amenities, great little restaurant too with bar, staff really friendly, would def recommend.
Simon
10.0
/ 10
This place is a hidden gem. Perfect overnight stay on the outskirts but very easy to get in and out of town. Comfy clean airy light room. Excellent food menu and tasty food. Highly recommended!
In the Area
See Map
Arlington Lane, Newmarket Road, Norwich District, Norfolk, England, NR2 2DA

Main Facilities

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Restaurant
24-Hour Front Desk
WiFi
Staying at George Hotel, BW Signature Collection is a good choice when you are visiting Norwich. 24-hours front desk is available to serve you, from check-in to check-out, or any assistance you need. Should you desire more, do not hesitate to ask the front desk, we are always ready to accommodate you.
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What's around George Hotel, BW Signature Collection

Arlington Lane, Newmarket Road, Norwich District, Norfolk, England, NR2 2DA
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Discover More About George Hotel, BW Signature Collection

Location


Staying at George Hotel, BW Signature Collection is a good choice when you are visiting Norwich.

About George Hotel, BW Signature Collection

Splendid service together with wide range of facilities provided will make you complain for nothing during your stay at George Hotel, BW Signature Collection.

24-hours front desk is available to serve you, from check-in to check-out, or any assistance you need. Should you desire more, do not hesitate to ask the front desk, we are always ready to accommodate you.

Savor your favorite dishes with special cuisines from George Hotel, BW Signature Collection exclusively for you.

George Hotel, BW Signature Collection is a hotel with great comfort and excellent service according to most hotel's guests.

With all facilities offered, George Hotel, BW Signature Collection is the right place to stay.

All facilities in George Hotel, BW Signature Collection

Others George Hotel, BW Signature Collection
Others

General

  • Banquet
  • Parking
  • Fireplace in lobby
  • Terrace

Public Facilities

  • Others
  • Restaurant
  • Smoke-free area
  • Safety deposit box

Hotel Services

  • Laundry service
  • Luggage storage
  • 24-hour Receptionist

Food and Drinks

  • Breakfast
  • Bar

Connectivity

  • Free WiFi

Business Facilities

  • Meeting rooms

Accommodation Policy & General Information in George Hotel, BW Signature Collection

Important Note
Planning to check in outside the check-in time (such as early morning or late in the evening)? You can arrange it directly with the property!
  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

  • Extra-person charges may apply and vary depending on property policy
  • Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
  • Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
  • This property accepts credit cards, debit cards, and cash

Front desk staff will greet guests on arrival at the property.

Check-in/Check-out Time

Check-in:
14:00 - 05:30
Check-out:
Before 11:00
Hotel policy is not yet available.

General Information

Popular Facilities
Restaurant, 24-Hour Front Desk, WiFi
Check-In / Check-Out Time
From 14:00 - 05:30 - to 11:00
Breakfast Availability
Yes, hotel has room that provide breakfast
Available rooms at George Hotel, BW Signature Collection
43
Number of floors in George Hotel, BW Signature Collection
2
Another facilities in George Hotel, BW Signature Collection
Banquet, Parking, Fireplace in lobby, Terrace, Others

Frequently asked question in George Hotel, BW Signature Collection

What are available facilities at George Hotel, BW Signature Collection?
There are top facilites at George Hotel, BW Signature Collection such as Restaurant, 24-Hour Front Desk, WiFi. (some may require extra charges)
What is normal check-in & check-out time at George Hotel, BW Signature Collection?
The standard check-in time at George Hotel, BW Signature Collection is starting from 14:00 - 05:30 while the latest check-out time is at Before 11:00
Does George Hotel, BW Signature Collection provide breakfast?
Yes, George Hotel, BW Signature Collection provides breakfast. However, you need to choose a room with breakfast or pay extra charge if you book a room without breakfast.
What is the star rating of George Hotel, BW Signature Collection
George Hotel, BW Signature Collection has a 3.0-star rating.
How many floors does George Hotel, BW Signature Collection have?
George Hotel, BW Signature Collection has 2.
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More Reviews from Other Guests in George Hotel, BW Signature Collection

8.8
Very Good
From 733 reviews
Cleanliness

9.0

Room Comfort

8.4

Location

7.6

Service and Facilites

9.2

Sort by
Most Relevant
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Traveler Reviews George Hotel, BW Signature Collection

Number of reviews per page
20
40
Top reviews
Douglas
10.0
/10
Reviewed 13 week(s) ago

Hotels.com verified review

Ideally positioned hotel within walking distance to the city centre but easily accessible via vehicle with parking. Comfortable clean and well appointed room with good decor and clean modern bathroom facilities . Tea/ coffee provided in room. Breakfast package was purchased and breakfast quality and service was superb . Would recommend and we will stay again.
Read More
Nicola
icon-Business
Business
10.0
/10
Reviewed 14 week(s) ago

Hotels.com verified review

Lovely room, modern and clean with all amenities, great little restaurant too with bar, staff really friendly, would def recommend.
Ian
icon-Leisure
Leisure
8.0
/10
Reviewed 14 week(s) ago

Expedia Group verified review

A nice hotel albeit the rooms aren’t quite “executive” like their title suggests. The room was clean, well aired, bed comfy and I had a good sleep. I don’t know what the non-executive rooms are like but the executive room I had was no bigger or had anything else better than a standard Premier Inn for example, except biscuits . May be that’s what Best Western consider executive. The bathroom was fair but the water from the shower ran along the bath edge, down the side of the bath and on to the floor. The brown water stains on the side of the bath indicate this is an ongoing thing and it isn’t cleaned regularly. On the subject of cleaning, although there were fresh towels on the towel rail, the previous occupants towel was still hanging on the back of the bathroom door. There is also no plug for the sink just a cover type thing that doesn’t press down at all meaning you can’t have a sink of water should you wish.
Read More
Alice
6.0
/10
Reviewed 14 week(s) ago

Expedia Group verified review

Don't be fooled by the "Executive" Rooms , they are nothing of the sort. Booked a Twin Executive, got a pokey single. Photos of rooms flatter to deceive. The room was clean, but very small and basic. No bottled water, TV against wall and didnt angle so couldnt see screen. Didn't bother trying the restaurant.
Verified traveler
10.0
/10
Reviewed 14 week(s) ago

Hotels.com verified review

Great small friendly hotel, stayed several times and always great.
Simon
icon-Leisure
Leisure
10.0
/10
Reviewed 15 week(s) ago

Expedia Group verified review

This place is a hidden gem. Perfect overnight stay on the outskirts but very easy to get in and out of town. Comfy clean airy light room. Excellent food menu and tasty food. Highly recommended!
Jamie
icon-Business
Business
8.0
/10
Reviewed 15 week(s) ago

Hotels.com verified review

Good stay with a great restaurant, food was on point!
fiona
icon-Friends and Family
Friends and Family
8.0
/10
Reviewed 16 week(s) ago

Hotels.com verified review

We had a short but lovely stay at this hotel. We all agreed that the staff were all absolutely lovely. Very efficient and well trained. The bed was very comfortable but the rooms a little tired - nothing a quick lick of paint would fix!
Steve
icon-Leisure with Partner
Leisure with Partner
8.0
/10
Reviewed 16 week(s) ago

Expedia Group verified review

Good location on the Newmarket Road near to some good eateries and social spots. Staff are very polite and service is very good. Some of the accommodation is a little dated and attention-to-detail is a little lacking in places - e.g. lots of plastic plants and some poor paint finish and dull decoration. But overall, cleanliness is top notch. Breakfast is decent, not greasy, well presented. Would benefit from more of a local twist and the pastries in the buffet are small and dried out so might be better if they were fresher
Read More
Treena
8.0
/10
Reviewed 17 week(s) ago

Hotels.com verified review

Nice clean hotel. Staff friendly
Fiona
icon-Leisure with Friends
Leisure with Friends
10.0
/10
Reviewed 17 week(s) ago

Expedia Group verified review

Thanks so much to friendly staff team who made our stay so memorable...particular shout out to Lauren on the bar who bent over backwards for us!
Nicholas
8.0
/10
Reviewed 17 week(s) ago

Hotels.com verified review

Friendly at reception on arrival and when I called to say I would be later than expected. Comfortable bar. Room was for single person and was small but comfortable.
Verified traveler
icon-Business
Business
8.0
/10
Reviewed 19 week(s) ago

Hotels.com verified review

Single room bed was comfortable but the shower cubicle is small
Fran
icon-Friends and Family
Friends and Family
8.0
/10
Reviewed 19 week(s) ago

Hotels.com verified review

The service was above expectation. Everyone we met was incredibly friendly and helpful but the staff also went out of their way to accommodate our family. We stayed in a family room and my son had a sports event however breakfast starting at 8am meant he would miss eating breakfast in order to get to his event- the staff pulled together a breakfast for him earlier so he could eat before his event. The room itself was in go condition, nothing extraordinary but was clean and comfortable. We only stayed for a night which suited us. The only challenge was parking was quite busy. We would definitely stay here again.
Read More
Danny
10.0
/10
Reviewed 20 week(s) ago

Expedia Group verified review

Well kept property, good breakfast, staff friendly, good bar space to have a drink in the evening, short walk into the city centre
Nigel
icon-Business
Business
10.0
/10
Reviewed 20 week(s) ago

Hotels.com verified review

Food was lovely
David
icon-Leisure with Partner
Leisure with Partner
4.0
/10
Reviewed 21 week(s) ago

Expedia Group verified review

Our executive room (20) on the ground floor overlooked a wooden shed with plastic leaves on it. Bathroom had broken free standing toilet roll holder. Hazard for my husband. No toilet brush. Shower very difficult to work and access narrow. Drawers tiny so you could not store shirts. Wardrobe full of bedding so again could not store shoes or long dresses. Whilst we were warned of "musical event" on the Saturday night, the extremely loud music started at 5.30. We were not prepared for bad language and threat of aggressive physical fights. Our drink in the bar was very unpleasant. We could not have stayed in our room due to noise.
Read More
Gaetane
icon-Leisure Family
Leisure Family
10.0
/10
Reviewed 21 week(s) ago

Expedia Group verified review

Such a beautiful hotel with lovely staff. Be mindful that the town does not have AC at every hotel, but the George hotel has AC depending on the room that you pick. So choose wisely.
A
icon-Business
Business
10.0
/10
Reviewed 21 week(s) ago

Hotels.com verified review

Great hotel, rooms adequate and clean, bar and restaurant great but it is the fantastic staff that makes this hotel excellent. From checking in to checking out, every single member of staff demonstrated a fantastic attitude and could not do enough for the guests. Well done
Paula
icon-Friends and Family
Friends and Family
10.0
/10
Reviewed 22 week(s) ago

Hotels.com verified review

The bedroom was small but clean & comfortable. The outside space could have been swept as it was very warm & great to sit outside for a pre-dinner drink. Breakfast choice was good although the orders both mornings didn’t quite get right. Great location for the train station only 10 mins taxi ride.
Number of reviews per page
20
40

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Others 4 George Hotel, BW Signature Collection

Disclaimer

Disclaimer: It is the hotel's responsibility to ensure that all photos are accurate. Traveloka will not be held responsible for any photo inaccuracies.
8.8
Very Good
From 733 reviews
Cleanliness

9.0

Room Comfort

8.4

Location

7.6

Service and Facilites

9.2

Sort by
Most Relevant
Preferences
See All

Traveler Reviews George Hotel, BW Signature Collection

Number of reviews per page
20
40
Top reviews
Douglas
10.0
/10
Reviewed 13 week(s) ago

Hotels.com verified review

Ideally positioned hotel within walking distance to the city centre but easily accessible via vehicle with parking. Comfortable clean and well appointed room with good decor and clean modern bathroom facilities . Tea/ coffee provided in room. Breakfast package was purchased and breakfast quality and service was superb . Would recommend and we will stay again.
Read More
Nicola
icon-Business
Business
10.0
/10
Reviewed 14 week(s) ago

Hotels.com verified review

Lovely room, modern and clean with all amenities, great little restaurant too with bar, staff really friendly, would def recommend.
Ian
icon-Leisure
Leisure
8.0
/10
Reviewed 14 week(s) ago

Expedia Group verified review

A nice hotel albeit the rooms aren’t quite “executive” like their title suggests. The room was clean, well aired, bed comfy and I had a good sleep. I don’t know what the non-executive rooms are like but the executive room I had was no bigger or had anything else better than a standard Premier Inn for example, except biscuits . May be that’s what Best Western consider executive. The bathroom was fair but the water from the shower ran along the bath edge, down the side of the bath and on to the floor. The brown water stains on the side of the bath indicate this is an ongoing thing and it isn’t cleaned regularly. On the subject of cleaning, although there were fresh towels on the towel rail, the previous occupants towel was still hanging on the back of the bathroom door. There is also no plug for the sink just a cover type thing that doesn’t press down at all meaning you can’t have a sink of water should you wish.
Read More
Alice
6.0
/10
Reviewed 14 week(s) ago

Expedia Group verified review

Don't be fooled by the "Executive" Rooms , they are nothing of the sort. Booked a Twin Executive, got a pokey single. Photos of rooms flatter to deceive. The room was clean, but very small and basic. No bottled water, TV against wall and didnt angle so couldnt see screen. Didn't bother trying the restaurant.
Verified traveler
10.0
/10
Reviewed 14 week(s) ago

Hotels.com verified review

Great small friendly hotel, stayed several times and always great.
Simon
icon-Leisure
Leisure
10.0
/10
Reviewed 15 week(s) ago

Expedia Group verified review

This place is a hidden gem. Perfect overnight stay on the outskirts but very easy to get in and out of town. Comfy clean airy light room. Excellent food menu and tasty food. Highly recommended!
Jamie
icon-Business
Business
8.0
/10
Reviewed 15 week(s) ago

Hotels.com verified review

Good stay with a great restaurant, food was on point!
fiona
icon-Friends and Family
Friends and Family
8.0
/10
Reviewed 16 week(s) ago

Hotels.com verified review

We had a short but lovely stay at this hotel. We all agreed that the staff were all absolutely lovely. Very efficient and well trained. The bed was very comfortable but the rooms a little tired - nothing a quick lick of paint would fix!
Steve
icon-Leisure with Partner
Leisure with Partner
8.0
/10
Reviewed 16 week(s) ago

Expedia Group verified review

Good location on the Newmarket Road near to some good eateries and social spots. Staff are very polite and service is very good. Some of the accommodation is a little dated and attention-to-detail is a little lacking in places - e.g. lots of plastic plants and some poor paint finish and dull decoration. But overall, cleanliness is top notch. Breakfast is decent, not greasy, well presented. Would benefit from more of a local twist and the pastries in the buffet are small and dried out so might be better if they were fresher
Read More
Treena
8.0
/10
Reviewed 17 week(s) ago

Hotels.com verified review

Nice clean hotel. Staff friendly
Fiona
icon-Leisure with Friends
Leisure with Friends
10.0
/10
Reviewed 17 week(s) ago

Expedia Group verified review

Thanks so much to friendly staff team who made our stay so memorable...particular shout out to Lauren on the bar who bent over backwards for us!
Nicholas
8.0
/10
Reviewed 17 week(s) ago

Hotels.com verified review

Friendly at reception on arrival and when I called to say I would be later than expected. Comfortable bar. Room was for single person and was small but comfortable.
Verified traveler
icon-Business
Business
8.0
/10
Reviewed 19 week(s) ago

Hotels.com verified review

Single room bed was comfortable but the shower cubicle is small
Fran
icon-Friends and Family
Friends and Family
8.0
/10
Reviewed 19 week(s) ago

Hotels.com verified review

The service was above expectation. Everyone we met was incredibly friendly and helpful but the staff also went out of their way to accommodate our family. We stayed in a family room and my son had a sports event however breakfast starting at 8am meant he would miss eating breakfast in order to get to his event- the staff pulled together a breakfast for him earlier so he could eat before his event. The room itself was in go condition, nothing extraordinary but was clean and comfortable. We only stayed for a night which suited us. The only challenge was parking was quite busy. We would definitely stay here again.
Read More
Danny
10.0
/10
Reviewed 20 week(s) ago

Expedia Group verified review

Well kept property, good breakfast, staff friendly, good bar space to have a drink in the evening, short walk into the city centre
Nigel
icon-Business
Business
10.0
/10
Reviewed 20 week(s) ago

Hotels.com verified review

Food was lovely
David
icon-Leisure with Partner
Leisure with Partner
4.0
/10
Reviewed 21 week(s) ago

Expedia Group verified review

Our executive room (20) on the ground floor overlooked a wooden shed with plastic leaves on it. Bathroom had broken free standing toilet roll holder. Hazard for my husband. No toilet brush. Shower very difficult to work and access narrow. Drawers tiny so you could not store shirts. Wardrobe full of bedding so again could not store shoes or long dresses. Whilst we were warned of "musical event" on the Saturday night, the extremely loud music started at 5.30. We were not prepared for bad language and threat of aggressive physical fights. Our drink in the bar was very unpleasant. We could not have stayed in our room due to noise.
Read More
Gaetane
icon-Leisure Family
Leisure Family
10.0
/10
Reviewed 21 week(s) ago

Expedia Group verified review

Such a beautiful hotel with lovely staff. Be mindful that the town does not have AC at every hotel, but the George hotel has AC depending on the room that you pick. So choose wisely.
A
icon-Business
Business
10.0
/10
Reviewed 21 week(s) ago

Hotels.com verified review

Great hotel, rooms adequate and clean, bar and restaurant great but it is the fantastic staff that makes this hotel excellent. From checking in to checking out, every single member of staff demonstrated a fantastic attitude and could not do enough for the guests. Well done
Paula
icon-Friends and Family
Friends and Family
10.0
/10
Reviewed 22 week(s) ago

Hotels.com verified review

The bedroom was small but clean & comfortable. The outside space could have been swept as it was very warm & great to sit outside for a pre-dinner drink. Breakfast choice was good although the orders both mornings didn’t quite get right. Great location for the train station only 10 mins taxi ride.
Number of reviews per page
20
40