Just spent 4x nights in Benidorm on a cheap & cheerful break.
For what I wanted, the My Pretty Payma apartments were perfect interms of location, cost and comfort.
5* luxury it certainly isnt. Our room faced directly onto the 'party strip' and was basic and a little tired in places - there is no balcony with this,or any of the rooms, below the top floor and the the sliding doors certainly dont keep the noise from the very busy street & nightclub directly below. However, the air conditioner worked perfectly, the water pressure in the taps and shower were fantastic and the two rooms were easily big enough for the two of us.
There is a pool which is quite small but from 11am onwards,tge entire area is a real suntrap and great for relaxing. The fantastic beach front is little more than 2 mins away with the 'proper old town' shops, cafe's smaller bars a mere 15 minute stroll further.
If you are looking for a basic simple clean cheap & cheerful base then its great and id be happy to spend another 4 day break there again