Staff! Plus clean room plus location. Staff was extremely helpful in getting me (1) birthday gifts requested by my daughter, and (2) medical assistance quickly, which allowed me to enjoy my brief stay in Florence,

Amazing room and fantastic location!! Will definitely be back!

Immaculate room condition, very friendly staff, great recommendations for food & such a good location.

The hotel itself is fine, but overall it did not meet my expectations. The breakfast was very limited and quite poor, although the lady working there was very kind and helpful. The elevator is extremely small, which can be inconvenient. Customer service was average, and for the price, I expected a better overall experience.

Muy lindo el hotel, le falta más variedad al bufet, la decoración muy linda el cuarto que me tocó muy chiquito en general bien

We enjoyed our stay at The FRAME. It has easy access to both the train station and the city center. The staff is fantastic and the rooms are very comfortable. We would definitely stay there again.

Tomamos una suite que estuvo muy bien, comoda y funcinal

Room is big. Staffs are nice. Parking lot is close.

Me gustó todo: la ubicación, las instalaciones, la habitación, la atención amable del personal. Todo perfecto!

Room was cleaned The staff was so kind It was perfect !!

Perfect location, amazing staff (especially the guy who checked me in, I forgot his name), everything I needed in a hotel for my Florence trip!

Staff amazing and friendly. Water pressure and wifi were not great.

Amazing staff, great location, spacious modern room

Staff is very friendly and helpful

Soggiorno perfetto, personale dalla cortesia e professionalità impeccabile. Stanza molto confortevole

The staff was extremely courteous and pleasant and let us check into our room early since it was available. The room was clean and modern - we booked the suite on the top floor...no complaints. The hotel was located in the best location even though it was along a fairly busy street, it was securely locked to guests only and it never felt unsafe. It was less than ten minute walk from the train station - ideal as we arrived by train from Rome. It was less than 10 minutes from the Duomo and literally right around the corner from high end shopping. I highly recommend.

The room was very nice and clean. We also enjoyed the breakfasts and nice service from all staff who went out of their way to recommend best restaurants nearby and best gelato shops. Great location in center of town close to all major sites.

Great stay!

Very clean

This hotel was amazing! We don't know where to start when it comes to say how much we loved this hotel! Right seconds away from the Duomo, it was breathtaking! The rooms were very clean and the clean service was phenomenal. The staff were very friendly and recommended the best places to visit and eat! Every single one of the front desk receptionist we met just made our experience at this place even more welcoming and enjoyable! thank you again Frame!! and we look forward to seeing you again!