Accor Partners with Traveloka to Expand its Global Distribution Footprint

Belva Irawan
04 Apr 2022 - 1 min read

INDONESIA, SINGAPORE – 4TH APRIL 2022 — Accor, the global leading hospitality operator, is pleased to announce a new distribution partnership with Traveloka, Southeast Asia’s lifestyle superapp.

The announcement was held today at RafflesJakarta, one of Accor’s luxury properties, in the presence of Accor’s CEOSoutheast Asia, Japan & South Korea, Mr Garth Simmons, and Traveloka’s COO,Mr Alfan Hendro.

The connectivity agreement between Accor andTraveloka will enable guests to access Accor properties in 13 countries onTraveloka’s platform. This is expected to further grow as Traveloka developsits international business into Europe where Accor is the leading hotel group.

The partnership will also be supported withdedicated marketing initiatives such as In-app Exposure, Traveloka LIVE and socialmedia collaborations which will help drive travel recovery across SoutheastAsia. Through this distribution platform, travellers will be able to book awide selection of Accor hotels with access to real-time availability,competitive offers, dedicated mobile rates as well as ease of payment for anytransactions completed on the app.

“Accor is the largest international operatorof hotels in Southeast Asia with close to 380 hotels and, with internationaltravel resuming at an incredible pace this year, we believe this is the perfecttime to launch our distribution partnership with Traveloka, as they will be akey distributor and partner to support our growing pace across Indonesia anddrive outbound travellers to other markets in Southeast Asia and beyond” said Kerry Healy, Chief Commercial Officer,Accor Southeast Asia, Japan & South Korea. “This partnership will allowus to increase the value proposition for our guests across the region, allowinggreat booking options and flexibility for avid travellers. We believe Travelokais our ideal partner to strengthen our visibility on the Indonesian marketthanks to our complementary expertise in lifestyle and travel.”

With a strong local customer base in theSoutheast Asia region, the Traveloka app has been downloaded more than 100million times and boasts more than 40 million monthly active users as ofJanuary 2022. Accor’s network in Southeast Asia is set to surpass 500 properties by 2024, making this partnership key tostrengthening its global footprint.

AlfanHendro, Chief Operating Officer of Traveloka, expressed, “With its extensive and diverseaccommodation network, we are thrilled to welcome Accor into our comprehensiveportfolio of offerings, bringing convenience even closer to our customers. Ourstrategic partnership with Accor will continue to cement Traveloka’s commitmentin providing the best, seamless travel experience for our customers andaccelerate stronger business growth in Southeast Asia. As a lifestyle superapp,we are revolutionizing lifestyle services for millions of consumers, redefininghow they live, play, and discover new adventures in their very own backyardsand across the world.”

In its 10th year since itsinception, Traveloka has become Southeast Asia's leading technology companyproviding access for users to discover and purchase a wide range oftransportation, accommodation, lifestyle activities, and financial servicesproducts.

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