Belva Irawan

06 May 2024 - 3 min read

Traveloka announces Ninh Duong Lan Ngoc as Traveloka Vietnam Brand Ambassador - Igniting inspiration “Think Traveloka, Think Traveloka”

Ho Chi Minh City, May 6th, 2023 - Traveloka, Southeast Asia's leading travel platform, is pleased to announce the appointment of actress Ninh Duong Lan Ngoc as its new Brand Ambassador for Vietnam. This collaboration with Vietnam's famous “Screen Pearl” signifies a strategic move, empowering customers to embrace their travel aspirations and embark on unforgettable journeys within Vietnam, as well as destinations worldwide.

In celebration of the announcement of its new Brand Ambassador, Ninh Duong Lan Ngoc, Traveloka introduces promotional programs totaling up to 1.5 million VND to empower new users to travel in the true spirit of “Think Travel, Think Traveloka”. These programs offer discounts on all Traveloka products including Flight, Hotel, Bus, Xperience and many more, encouraging new users to embark on exciting journeys in Vietnam and international destinations.

The partnership between Traveloka and the A-list star Ninh Duong Lan Ngoc showcases a harmonious alignment of values and goals, as both Traveloka and Ninh Duong Lan Ngoc share a common vision and purposes. Iko Putera, CEO of Transport Traveloka, stated, "Ninh Duong Lan Ngoc's appointment as our brand ambassador marks a pivotal moment for Traveloka, showcasing our dedication to simplifying travel and empowering customers to seize their travel aspirations. Her courage, resilience, and adaptability mirror Traveloka's ethos, resonating with travelers worldwide. With Ninh Duong Lan Ngoc's vibrant persona and deep ties to the Vietnamese community, our partnership strategically positions us to enhance our offerings and convenience for Vietnamese travelers. Together, we're set to redefine the travel experience in Vietnam and beyond, making every journey seamless and unforgettable".

In the next 2 months, Ninh Duong Lan Ngoc will temporarily withdraw from the Vietnam showbiz to focus on her studies in Australia. The decision of the actress to study abroad reflects her dynamic and vibrant travel personality, inspiring and encouraging others to explore and adventure. Meanwhile, her activities as Traveloka's brand ambassador will continue as planned.

Vietnam's "Screen Pearl" is renowned for bringing laughter and positive energy to the audience, which has contributed to her immense popularity as one of the most beloved stars in the country. In partnership with Traveloka, she’s now spreading the joy of living life to its fullest by inviting people to experience the world with her. For the actress, travel is an exploration and a therapeutic experience, fostering personal healing and meaningful connections with others. The new Traveloka Vietnam Brand Ambassador, Ninh Duong Lan Ngoc shares: "Joining forces with Traveloka in this collaboration has made me feel incredibly familiar. Throughout the past year of 2023, Traveloka has been by Ngoc's side, accompanying and closely partnering in all activities and journeys”.

“Despite a busy study schedule, my main goal is still to inspire and support users in pursuing their travel aspirations with Traveloka. Together, we not only explore destinations but also create unforgettable journeys, inspiring Vietnamese travelers to explore both domestically and internationally, while setting new standards for travel enthusiasts.

With Traveloka as a reliable companion, I confidently plan and fully enjoy every trip seamlessly, ensuring safety in booking, payment, and personal information security. Traveloka helps make my adventures not only memorable but also eliminates all worries".

To spread the “Think Travel, Think Traveloka” inspiration, starting May 13th, 2024, Traveloka will launch a game called "Create Your Own Quotes" for platform users. By participating in the game, users have the opportunity to win a Traveloka voucher worth 10 million Vietnamese dong. Additionally, the winning entries will be displayed on two large billboards and several LED screens in Hanoi and Ho Chi Minh City for a duration of 4 weeks.

Vietnam's General Statistics Office reported over 4.6 million international arrivals in Q1 2024, a 72% rise from last year and a 3.2% increase from 2019 pre-pandemic levels. These figures demonstrate the recovery and growth of Vietnam's tourism industry post-Covid-19, showcasing the immense potential of this market.

In 2024, Vietnam targets 18 million international arrivals and 110 million domestic travelers, aiming for a total tourism revenue of 850 trillion Vietnamese Dong. To achieve this goal, travel platforms like Traveloka are pivotal in promoting tourism while offering seamless, user-friendly experiences.

As a leading tourism platform in the region, coupled with strengths in technology and partner ecosystem, Traveloka relentlessly innovates and creates to bring consumers new travel products that meet the constantly changing demands of the new era, as well as initiatives to develop Vietnam's tourism industry, benefiting all stakeholders in the ecosystem.

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