Traveloka Black Friday Campaign Successfully Boosts Optimism in Vietnam’s Tourism Sector amidst The ‘new normal’

Ho Chi Minh City, 13 December 2021 - Traveloka, Southeast Asia’s travel and lifestyle superapp, reveals community thirst for traveling again as the company ends Black Friday campaign with splendid results. Happening from November 24th to 30th, Traveloka has successfully held Black Friday campaign by involving more than 750 partners in the tourism sector and recorded a more than 7 times increase in transactions. With offers up to 50% discount for travel and lifestyle services, Traveloka aimed to enable customers to enjoy the festive year-end season to the fullest with flexible and value-for-money solutions. All of these show that Traveloka Black Friday campaign was able to create the market demands and expected to bring positive contribution to the partners’ businesses. Traveloka Black Friday campaign is a testament to the company’s long-term commitment to supporting the growth of the domestic tourism ecosystem by relentlessly developing and providing the better travel experience with the mission of empowering discovery for customers amidst the changed behaviours during the ‘new normal’ era. Another important thing is, Traveloka Black Friday campaign also prioritizes safe travel implementation by encouraging customers and partners to adhere to tight health protocols.

Ms Huynh Thi Mai Thy, Country Manager, Traveloka Vietnam said, “We are grateful that the Traveloka Black Friday campaign can bolster optimism from the tourism industry to gradually recover from the pandemic. The increase in customers’ demands during the Black Friday campaign period has given a fresh air for the partners to maintain their business operations. Despite the fact that wanderlust demand is sparking due to travel thirst after staying home for months, customers’ health and travel safety are still among our top priorities. Traveloka and the partners also continue to encourage safe travel implementation with strict health protocols.”

Aligning with the government’s objective of sustainable tourism development in post-covid context, Traveloka Black Friday campaign is a part of the company’s efforts and mission in empowering discovery while promoting touchless travel. During Black Friday campaign, customers can enjoy attractive offers coming from the big discount, plus coupons that can be combinable for even lower prices. When booking flights, transport, hotels, food and drink, beauty & spa, tickets for sightseeing and entertainment on Xperience, customers can get a super sale up to 50% off. Furthermore, customers can get access to extra coupons and thousand rewards through interactive and exciting activities, including Livestream, Lucky Godwy Game, and Social Media. Moreover, Traveloka also launched social media communities to encourage travellers to share their experiences, safety tips or even about the deals and hotel/destination reviews to give comprehensive information to the other travellers and gain more confidence when people try to travel again.

Traveloka Black Friday campaign drove significant results with outstanding sales figures, whereby our partners in the tourism sector are also reaping the benefits from the campaign. From 24 to 30 November, flight seats increased 3.6 times while traffic was up to 4 times higher than that in the previous quarter. Likewise, hotel room nights and transactions jumped significantly by up to 7 and 8 times respectively. On top of that, Xperience tickets climbed 7.8 times. Notably, more than 750 partners joined Traveloka Black Friday campaign and Hotel Participants' Room night uplift 5 times compared to non-participants 2 times only.

Through Traveloka Black Friday campaign, Traveloka aims to increase customers’ confidence to travel again with flexible and value-for-money solutions. Thereby, Traveloka continues to forge partners’ business continuity and support the revival of the domestic travel industry. In parallel, by integrating a full suite of features within a single booking platform, Traveloka advocates actions toward the convenient travel experience and digital transformation in the 4.0 age, empowering touchless travel as an inevitable route to assure safe travel.

“Following the plan toward sustainable revival, we are anticipating technological and digital platforms to join hands with the tourism sector so as to introduce safe destinations to travelers and facilitate the tourism market. With Traveloka’s effort, we ensured that citizens’ post-covid demands of flexible and safe travel were fulfilled and local travel businesses and accommodations, transportation companies’ operation was enabled to re-establish. Ho Chi Minh City Department of Tourism will continue to coordinate with parties to support the domestic travel recovery as well as get prepared for a confident international tourism reopening in 2022,” Mr Le Truong Hien Hoa, Deputy Director of Ho Chi Minh City Department of Tourism emphasized.

“Staying true to our mission as an innovative technology company in the 4.0 age, we launched Black Friday campaign in the support of the domestic travel industry by providing deals and promotions for hotels, flights, and experience products within a centralized booking platform. As part of Traveloka’s commitment to supporting the growth of the domestic tourism ecosystem, we try to make sure that the support granted by Traveloka to the partners doesn't end only during the Traveloka Black Friday campaign period. Traveloka will keep making innovations that can create other initiatives and breakthrough programs that are beneficials for both partners and customers. We also maintain our collaboration with the partners to provide the best and the relevant end-to-end services for the customers,” Ms Huynh Thi Mai Thy concludes.

For further information of Black Friday campaign, please refer to https://www.traveloka.com/vi-vn/