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Citra Putri

17 Oct 2023 - 3 min read

Traveloka Forms a Strategic Partnership with Switzerland Tourism, Swiss Travel System AG, and KKday to Deliver the Best Holiday Experience in Switzerland

Jakarta, 17 October 2023 - Traveloka, as the leading travel platform in Southeast Asia has officially established a strategic partnership with Switzerland Tourism, Swiss Travel System AG, and KKday. This collaboration aims to extend the reach of travel activities to the consumers, particularly in Indonesia and Southeast Asia.

This agreement is marked by the signing of a Memorandum of Understanding (MoU) related to the multi-party strategic partnership. This partnership also signifies the great trust that is given to Traveloka, while reinforcing Traveloka's commitment to providing comprehensive travel services that cater to the diverse needs and aspirations of consumers across various segments. The MoU signing ceremony took place at the Gran Melia Hotel in Jakarta and was conducted by representatives from four key institutions: Caesar Indra, President of Traveloka; Batiste Pilet, Director Southeast Asia of Switzerland Tourism; Fausto Zaina, Head of Market Management Overseas, Swiss Travel System and Liu Weichun, COO of KKday.

In accordance with the MoU, Traveloka and its esteemed partners collaborate to offer unparalleled and seamless travel planning solutions, coupled with an extensive array of tour products for the consumers in Indonesia and Southeast Asia. This agreement encompasses not only various flight inventories provided by Traveloka but also includes the tourist attractions supported by KKday. Furthermore, this MoU solidifies the unwavering commitment of the partners to promote and showcase the captivating tourist destinations of Switzerland.

Caesar Indra, President, Traveloka, emphasized Traveloka’s position as a leading travel platform that consistently prioritizes consumers at the core of its business operations. He acknowledged the company’s strategic positioning and its capacity to reach consumers both regionally and globally. “We sincerely appreciated the trust that was given that brought us one step closer to discovering Europe's key tourism gateways. This strategic partnership not only enables us to serve a wider market in Indonesia and Southeast Asia, but also opens the opportunities for other strategic collaborations with world-famous tourist destinations. With this advantage, Traveloka successfully strengthened its position in providing a world-class travel experience for its loyal consumers.”

Various exciting activities in Switzerland have also become the focus of searches for loyal Traveloka consumers. The top five activities most favored by Indonesian tourists in Switzerland including the Swiss Travel Pass, Swiss Half Fare Card (providing half-price access to train, bus, boat, and cable car tickets), Interlaken and Grindelwald Tours, Tours and City Tours in Zurich, and Lindt Home of Chocolate in Zurich.

Batiste Pilet, Director Southeast Asia, Switzerland Tourism, expressed his optimism about the post-pandemic recovery of the Swiss tourism industry. "According to Switzerland Tourism, the Indonesian market already fully recovered from the COVID-19 pandemic. The number of overnights from Indonesian tourists to Switzerland even grew by 11% from January to July 2023 compared to the same period in 2019. We are thrilled about our partnership with Traveloka, as it will encourage more Indonesian traveler enthusiasts to visit and explore the beauty of Switzerland."

There are various exciting activities to enjoy in Switzerland, and among these options, you might find your favorite. You can enjoy the panoramic Grand Train Tour of Switzerland, cruise along the beautiful rivers of Switzerland, explore cultural centers and museums, or experience an adrenaline rush with winter sports activities such as skiing and snowboarding. These activities can be accessed using the Swiss Travel Pass, which also covers mountain railways and cableways with discounts of up to 50%.

Fausto Zaina, Head of Market Management Overseas at Swiss Travel System, highlighted the pivotal role of the Swiss Travel System in global travel planning for tourists around the world. Offering world-class connectivity services, the Swiss Travel System is designed to support a travel experience that is safe, comfortable, and always reliable. "Indonesians are in love with the Swiss Travel Pass - the all-in-one ticket for Switzerland, with 179% increase for the first 8 months this year when compared with the same period in 2019.”

During the same occasion, Liu Weichun, COO, KKday, expressed their enthusiasm about this partnership. "Our forte lies in offering extraordinary experiences – venturing beyond typical tourist paths to unveil Switzerland’s hidden gems. By integrating B2B APIs with Traveloka, we are confident in significantly boosting sales of travel products and itineraries that genuinely capture Switzerland’s unparalleled beauty.”

For over 11 years, Traveloka has been fully committed to driving the growth of the tourism industry in Indonesia and the Southeast Asian region. Operating in 6 Southeast Asian countries, Traveloka continually partners with various stakeholders, including government sectors, local travel agencies, and international tourism organizations representing popular destinations across the globe. The signing of this Memorandum of Understanding stands as tangible proof of Traveloka's steadfast commitment in building a sustainable global tourism ecosystem.

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