Traveloka: Interest in Domestic Travel during the 2023 Eid Holiday Period Increased Double

Jakarta, March 27^th, 2023 - Entering the momentum of Ramadan and Eid 2023 holiday, Traveloka, Southeast Asia's leading travel platform, shares information on the trend of public enthusiasm for travelling during the Eid holiday period in 2023.

The moment of the Eid holiday is always identically with togetherness and family gatherings. However, Traveloka finds shifting trends reflected by most Traveloka users who stated that the momentum of the Eid holiday is utilized for homecomings and vacations. Traveloka's internal data shows that 34% of users have new preferences for travel plans with their beloved families, especially in welcoming the Eid 2023 holiday. As many as 48% of users said they would use Eid 2023 to plan domestic and international vacations.

Shirley Lesmana, Chief Marketing Officer of Traveloka, further explained, "With the end of the Enforcement of Restrictions on Community Activities (PPKM) as of December 31, 2022, by the government, we see that the trend of both domestic and international travel continues to increase, especially during the Eid 2023 holiday. In celebrating Ramadan 2023, we reaffirm our commitment to presenting comprehensive services that prioritize consumer comfort and convenience in planning homecoming and vacation trips with family," said Shirley.

According to Traveloka's internal research, the number of consumers planning to take a vacation during the Eid 2023 holiday period is increasing, based on the surge in domestic flight searches, which almost doubled compared to last year. Meanwhile, based on the Transportation Policy Agency (BKT) Survey, the Ministry of Transportation estimates that the movement of people will reach 123.8 million during Eid 2023 homecoming period. This number increased by 14.2% compared to the direction of people during Eid 2022, which reached 85.5 million people.

Traveloka also noted destinations that are most popular for users to celebrate Eid holidays, including Bali, Surabaya, Medan, Padang, and Yogyakarta for domestic destinations. Meanwhile, Traveloka users also mentioned Singapore, Malaysia, Thailand, South Korea, and Japan as their preferred international destinations. Traveloka also sees that users' favourite mode of transportation to spend the Eid holiday is by plane and various other land transportation modes: trains, buses & shuttles, and private cars.

Looking at the growing trend to travel in this Eid holiday period, Traveloka, through the #RAYAkanYourWay campaign series, presents end-to-end services and attractive promotions for aeroplane, train and bus tickets, accommodation reservations, as well as entertainment attractions, equipped with PayLater feature. These services will make it easier for consumers to plan a personalized and flexible trip.

The #RAYAkanYourWay campaign, launched on March 7, 2023, invites consumers to explore various ways to celebrate the Eid holidays, including homecoming preparations and vacations to domestic and internationally. The particular promotional program welcoming the month of Ramadan begins with an offer of discounts of up to IDR 1 million for domestic flight reservations, discounts of up to IDR 1.75 million for international flight reservations, discounts of up to IDR 300,000 for train, bus and shuttle tickets reservations and Ramadan Flash Sale surprises.

Shirley said that as a digital travel platform with a presence in 6 countries in Southeast Asia, Traveloka continuously innovates to meet the needs of its users. "We understand that consumers have diverse aspirations and needs. Welcoming the upcoming Eid holiday, not only end-to-end products and services for consumers, but we are also focusing on readiness in facing the surge in user traffic," said Shirley. "We always ensure that our consumers get the best experience when using our digital platform in planning homecoming and vacation with family," she concluded.