Traveloka Presents Year-End Promo Program to Support Customers in Enjoying Their Dream Vacation

Jakarta, December 16, 2022 - Approaching the end of 2022 holiday season, Traveloka, the leading travel platform in Southeast Asia, is launching the Promo Akhir Tahun Dadakan program, which will run from December 19, 2022, to January 8, 2023. This Promo Akhir Tahun program offers discounts of up to 50% for all Traveloka products, such as a selection of holiday activities and attractions, accommodation, as well as transportation, both at domestic and international destinations. Along with school holidays, the year-end period can be the preferred time for families to travel. Carrying Traveloka's latest tagline - Life, Your Way, this year-end promo is presented as an option for customers who want full control to plan their dream year-end vacation according to their individual preferences.

Opening borders, increasing national vaccination rates, and accelerating economic recovery have encouraged public interest and confidence in returning to travel and tourism activities, especially in welcoming the 2022 end-of-year holidays. The Transportation Policy Agency (Baketrans) of the Ministry of Transportation (Kemenhub) predicts that people's mobility during Christmas and New Year (Nataru) 2022-2023 will reach 22.4% of Indonesia's population or equivalent of 60.6 million people. This is also in line with Traveloka's internal data which shows that users' year-end travel interest continues to increase in both domestic and international destinations. Traveloka recorded that towards the end of 2022, in December 2022 there was an increase in transactions for land transportation users of 70% compared to the beginning of 2022. In addition, we also saw an increase in flight bookings of 11% in December 2022 for domestic destinations compared to last month as well as a 6-fold increase for international destinations in the year-end holiday period compared to last year.

Traveloka also observes that there is an increasing interest in a number of customers’ favorite domestic destinations in big cities such as Bali, Medan, Surabaya, Makassar, and Jakarta. As for favorite international destinations, there are Singapore, Malaysia, and Thailand. The soaring tourism industry has also boosted customers’ interest in outdoor activities such as tourist attractions which is proven from the increase in bookings for Traveloka Xperience tourist attraction products, which rose by up to 30% in December ahead of the year-end holidays compared to last month.

Furthermore, the staycation trend in welcoming year-end holiday moments remains a popular choice for customers, as evidenced by an increase of up to 20% in interest in booking accommodation in Jakarta in the period December 2022 compared to the previous year. In addition, Traveloka sees that the trend of booking travel needs for transportation, accommodation, and tourist attractions is increasing toward the end of the year. Traveloka's internal data found that customer behavior has changed with customers having a tendency to book travel needs with a short-booking window.

Shirley Lesmana, Chief Marketing Officer, Traveloka, said, "The year-end holidays are a combination of various moments, such as school holidays, mudik, year-end holidays, and opportunities for customers to gather with their families. Understanding the diversity of needs and increasing interest in traveling at this momentum, Traveloka as the leading travel platform is always committed to providing the best experience for our customers by launching a special year-end promotional program to provide various benefits and conveniences for customers in planning worry-free travel amidst the growing enthusiasm for year-end holiday."

From December 19, 2022 to January 8, 2023, the Promo Akhir Tahun Dadakan collaborates with nearly 6000 partners to offer discounts of up to 50% on all products such as flight tickets, bus & travel services, accommodations, and various Traveloka Xperience products such as tourist attractions, playgrounds, spa and beauty, and many others. In addition to these programs, the year-end promo also provides opportunities for customers to take part in a series of promotional programs for both domestic and international travel needs, which can be accessed through the Traveloka application. The promotional programs are as below;

"The presence of the Promo Akhir Tahun Dadakan program is expected to help customers realize a more meaningful year-end holiday according to their choice. With an increasing interest in travel at the end of the year, we are optimistic that the Indonesian tourism industry will continue to rise and strengthen in the coming years," concluded Shirley.

To find out more about the Sudden Year End Promo program, please access the followinglink