Jakarta, 1 June 2023 —Traveloka is embracing the positive recovery of Indonesia's tourism industry and the growing interest in international travel. This enthusiasm has driven Traveloka to reaffirm its commitment as the leading travel platform in Southeast Asia by introducing various innovations and comprehensive travel solutions to support consumers' travel plans. One of these initiatives is the Traveloka Travel Fair, which will conduct until June 4, 2023.
According to data from the Ministry of Transportation, there has been a noticeable increase in international travel interest, as reflected in the enthusiasm of air travellers throughout 2022. 11.87 million people were recorded as passengers on international flights, with a 33% recovery rate in global passenger movements. Furthermore, Google's "Year in Search 2022" report demonstrates a threefold increase in Indonesian people's interest in vacationing abroad throughout 2022.
Internal data from Traveloka indicate a threefold increase in searches for domestic and international destinations during the first half of 2023. The public's enthusiasm for travel is also evident in booking accommodations, flights, and international attractions, which have doubled compared to the same period in 2022.
Furthermore, from the total trip data, 60% were taken for leisure and entertainment purposes, such as family vacations, trips with friends, and even solo travel. It was followed by business travel, religious tourism, and educational trips. Additionally, 75% of activities during holidays revolved around culinary experiences and shopping, followed by visits to tourist attractions, museums, amusement parks, beaches, and zoos.
Iko Putera, CEO of Transport at Traveloka, emphasized, "This June marks the first school holiday period after the pandemic has subsided. We have noticed an extraordinary surge in domestic and international tourism, particularly in the family travel segment. The Traveloka Travel Fair 2023 is our commitment to driving global tourism while providing convenient solutions for consumers to plan and fulfil their travel aspirations, especially for international trips. Traveloka strives to remain at the forefront of meeting consumers' travel planning needs, and the Traveloka Travel Fair is one way we achieve that."
Entering the second quarter of 2023, Traveloka has discovered various exciting insights into consumer behaviour, particularly regarding international travel planning. Internal data shows Traveloka users are becoming more meticulous in planning their vacations.
Iko added, "Several factors influence consumers' decisions when determining their travel plans, such as price, promotions, flexibility, and recommendations from family and close friends. Features like Reschedule/Refund Guarantee, Pay Upon Check-In, and flexible payment options enable consumers to plan their trips more efficiently and effortlessly. Traveloka is committed to gaining a deeper understanding of consumer behaviour and providing relevant travel solutions that cater to their needs."
Throughout the Traveloka Travel Fair, consumers can find special offers from over 9,000 trusted travel partners, including transportation, accommodations, attractions, airport transfers, and car rentals, with discounts of up to 50% + 30% through the Traveloka mobile app. Additionally, there are extra incentives for visitors who drop by the Traveloka Travel Fair booth at Food Society, located on the ground floor of Mall Kota Kasablanka, from May 30 to June 4, 2023.
Booth visitors will have the chance to receive discount coupons worth up to Rp 1 million and be eligible for Top Spender rewards if they make the highest number of transactions. Moreover, various games with exciting prizes, such as the Coupon Auction, Snakes and Ladders, Mission x Shuffleloka, as well as special discounts for accommodations at diverse destinations, will be available during the Traveloka Travel Fair HOUR, held daily from 6 PM to 9 PM at the Traveloka Travel Fair booth.