Two-fold Rise in Transactions, Traveloka EPIC Sale 2023 Successfully Satisfy Vietnamese Travel Aspirations during the Reunification and Labor Holiday

Ho Chi Minh City, April 14, 2023, Traveloka - Southeast Asia's leading travel platform, just concluded the EPIC Sale 2023 campaign on a positive note. The Reunification and Labor long Holiday has triggered the Vietnamese to plan their trip, leading to a successful campaign that took place from March 30 to April 5. Traveloka EPIC Sale 2023 campaign has recorded a two-fold increase in total transactions compared to the previous month. Engaging more than 1,000 tourism industry partners (flights, accommodation, and local attractions), this campaign is a testament of the company’s commitment to supporting the Vietnam domestic tourism’s growth, and promoting international tourism.

Shirley Lesmana, Chief Marketing Officer of Traveloka, said: “The positive results yielded from this year's EPIC Sale indicates that Vietnamese users have welcomed the initiative. This also reinforces Traveloka's position as the go-to travel platform for them to discover and book travel-related products and services that cater to their personalised travel needs. Through EPIC Sale 2023, Traveloka affirms its commitment in contributing to the sustainable development and growth of Vietnam's tourism industry, while simultaneously inspiring consumers to pursue their travel aspirations.”

The iconic promotional initiative EPIC Sale 2023 was the anticipation for the Reunification and Labor holiday which has resulted in impressive achievement. According to Traveloka internal data, the Traveloka products search increased by 33% during the campaign period which reflects a strong recovery of the Vietnam tourism market. The platform also reveals top favorite destinations for the upcoming holiday include: Da Nang, Da Lat, Ho Chi Minh, Nha Trang, and Vung Tau for domestic and Korea, Malaysia, Singapore, Taiwan, Thailand for international destinations.

Nguyen Cam Tu - Director of Ho Chi Minh City Tourism Promotion Center stated, “Ho Chi Minh City Tourism Promotion Center always appreciates Traveloka's constant innovative solutions in promoting the recovery of Vietnam's tourism industry. The recent Epic Sale 2023 has strongly supported in attracting tourists to experience Ho Chi Minh City and promoting the image of Ho Chi Minh City as a safe travel destination with many unique and attractive tourism products. We look forward to future strategic collaborative projects with Traveloka to meet the online travel booking trend of tech-savvy tourists and speed up the digital transformation of Vietnam's tourism industry.”

As travel restrictions ease, many travelers are gaining confidence and opting for outbound trips which led to a lift in international bookings by 2 times compared to last month, especially Thailand is the most favorite destination with triple growth due to affordable flight ticket & accommodation. Traveloka's statistics also show that the top hotel choices of consumers include: Le Récit Boutique Hôtel de Dalat, Da Nang Mikazuki Japanese Resorts & Spa, Premier Pearl Vung Tau and Terracotta hotel & resort Dalat; Moreover, visiting Sun World Ba Na Hills (Da Nang), checking-in VinWonders (Phu Quoc), or visiting Universal Studios (Singapore) are the most popular activities among consumers.

In the context of Vietnam's tourism reopening and recovering from the pandemic, Traveloka's EPIC Sale initiative not only benefits users but also supports partners in the ecosystem. During the Traveloka EPIC Sale campaign, both accommodation and Xperience partners have recorded a 3-fold growth in bookings compared to the previous month.

“Traveloka has launched a highly successful marketing campaign for Mikazuki, bringing about impressive results. The program has helped increase revenue for Mikazuki during a period of market slowdown and difficulty, making Mikazuki one of the most famous and reputable brands in the domestic market. Not only has the campaign created a positive effect for Mikazuki, but Traveloka has also helped increase brand recognition and attract more customer attention. We hope that Traveloka will continue to bring about great campaigns and help Mikazuki continue to develop and succeed in the future.” Mrs Hoang Linh Duyen – Director of Sales, Da Nang Mikazuki shared.

“While the tourism industry is fully reopened, Traveloka is committed to continuously present innovations that can provide the best value-for-money and most relevant travel solutions to consumers. In addition, we are also open to collaborating with many parties to realize digital transformation in the tourism sector which benefits all parties including users, the ecosystem partners and the country where Traveloka is operated,” Shirley concluded.