30 Dec 2019 - 3 min read
Jakarta, 30 December 2019 - Along with its transformation into a technology company enabling discovery and booking of travel, lifestyle, and financial services products, Traveloka is aware that currently the urge to utilize products and services that could support the travel and lifestyle needs have become more important for people. Based on this observation, Traveloka introduced several products and initiatives in 2019 to answer the customer’s pain points, which include Traveloka Xperience for lifestyle needs, Traveloka Protect for insurance needs, multi-city flight feature, Villa and Apartment booking, as well as car rental without driver. Continuing its year-to-year initiative, Traveloka also ended the year of 2019 by releasing the latest travel and lifestyle trends based on its users’ favorite.
Dionisius Nathaniel, CMO of Traveloka, stated, “All of the latest products and services that we offer to our users are in accordance with Traveloka’s commitment in providing solutions that can address the customers’ needs on travel and lifestyle sectors. Before launching any product, we also conducted in-depth analysis on the existing users’ and target audiences’ behaviour, with the aim to ensure that all of our products are beneficial for the users.”
Welcoming the end of the year, Traveloka shares interesting insights based on its internal data related to the tourists’ habits in planning their travel as well as information on the most popular destinations, attractions, and culinaries throughout 2019.
Tourists’ habits in planning their travel
The most visited destinations, attractions, and culinaries in 2019
In 2019, Traveloka also introduced Traveloka Xperience in Indonesia, Thailand, Vietnam, Philippines, Malaysia, and Singapore to establish its credential in the lifestyle sector. Armed with 12 product categories, Traveloka Xperience has more than 15,000 best inventories across 60 countries in the world. Aside from launching Traveloka Xperience, Traveloka also presented Traveloka Eats, partnering with more than 6,500 merchants in 38 cities in Indonesia to date, which strengthens its positioning in the lifestyle sector.
Cognizant of the increasing demand for financial services products, Traveloka also expands its product line ups to the financial services sector, including insurance. Through Traveloka Protect, Traveloka offers various insurance products, including Travel Insurance, Car Insurance, Motorbike Insurance, Property Insurance, and Life Insurance. In addition, Traveloka also provides the convenience and safe users’ transaction experiences with Traveloka PayLater Card, in collaboration with Bank BRI and Visa, enabling users to do card management through Traveloka app for all transactions, both online and offline.
2019 also marked major business milestones for Traveloka, including Traveloka’s business expansion to the Australian market for Flight, Hotel, Xperience, Car Rental, and Airport Transfer products. Since August 2019, Traveloka has also been accessible for European markets (Italy, Germany, France, the United Kingdom, and Spain) for Flight, Hotel, and Airport Transfer products.
Traveloka’s accomplishment as a technology company that focuses on providing the best user experience was also further recognized by BrandZ, where Traveloka was given “The Best Brand Experience” at the Top 50 Most Valuable Indonesian BrandZ 2019 awarding event. BrandZ is known as one of brand equity research organizations regularly published by Kantar Millward Brown, a global data and research company under the WPP Group.
“2019 has been a meaningful year for us with plenty of business achievements, which reinforce our positioning as a travel, lifestyle, and financial services booking platform. Users will always be our main focus in the development of Traveloka products, features, and services, aligned with our mission to always provide the best experience and end-to-end solutions for travel, lifestyle, and financial services needs,” Dionisius Nathaniel concluded.
*)Sorted by the most visited city