Mothercare aims to be to be the world’s leading mother and baby specialist in the markets in which their operate. Their products are designed to meet the needs of mothers-to-be, babies and children up to the age of eight. The product offering includes clothing & footwear with children’s ranges from entry price offering mums everyday value to the more premium Little Bird and Baby K ranges and Blooming Marvellous, maternity range; Home & travel which includes pushchairs, car seats, furniture, bedding, feeding and bathing equipment; and Toys mainly for babies.