Hoi An memories show is a good pass-time activity, only if you have more than 3 nights in Hoi An. It is not a refined, world class musical or extremely synched choreographic performance, it is just an average show with vast stage with overly stimulative lights, fires, projection mapping and effects that keeps you entertained for a bit until you realize all these are just a bit too much. Same story could have been told with far more elegance and simplicity.