Super location on the high street, close to a bunch of restaurants, a Wetherspoons, and pretty much opposite the Dorset Museum.
On their website they say that the rooms are sound insulated, and that is true of the outside world (not much traffic noise). However the walls INSIDE the hotel are quite thin and the floors are very creaky, so you can hear your neighbours (hence 4 stars not 5). However it is a very charming hotel if you are looking for a minimalist experience or one where you don't need to interact with people. We didn't speak to any hotel staff during our entire 3 day stay! Check-in and check-out are highly automated processes.
Be aware that breakfast is NOT served at this hotel, but there are plenty of options to eat nearby.